Kugulitsa kwazinthu zaumoyo padziko lonse lapansi kukuyembekezeka kufika $322 biliyoni mu 2023, kukukula pamlingo wapachaka wa 6% (popanda kukwera mtengo, ndalama zokhazikika).M'misika yambiri, kukula kumayendetsedwa kwambiri ndi kukwera kwamitengo chifukwa cha kukwera kwa mitengo, koma ngakhale popanda kuwerengera ndalama za inflation, makampaniwa akuyembekezekabe kukula 2% mu 2023.
Ngakhale kukula kwa malonda ogula mu 2023 kukuyembekezeka kugwirizana kwambiri ndi 2022, zoyendetsa kukula ndizosiyana kwambiri.Chiwopsezo cha matenda opuma chinali chokwera kwambiri mu 2022, pomwe mankhwala akutsokomola ndi ozizira adagulitsa m'misika yambiri.Komabe, mu 2023, pomwe kugulitsa mankhwala a chifuwa ndi ozizira kudakwera theka loyamba la chaka, zomwe zikuyendetsa kukula kwabwino kwa chaka chonse, kugulitsa konse kudzakhala pansi pamilingo ya 2022.
Kuchokera kumadera, m'chigawo cha Asia-Pacific, kufalikira kwa mliri wa COVID-19 ndi matenda ena opumira, kuphatikiza ndi machitidwe a ogula olanda ndikusunga mankhwala, alimbikitsa kugulitsa kwa mavitamini, zakudya zowonjezera zakudya komanso kupitilira apo- mankhwala osokoneza bongo, kuyendetsa chiwerengero cha kukula kwa Asia-Pacific Kufikira mosavuta 5.1% (kupatula kukwera kwa inflation), kuika patsogolo pa dziko lapansi ndipo pafupifupi kawiri mofulumira kuposa Latin America, yomwe ili ndi chiwerengero chachiwiri cha kukula mofulumira m'deralo.
Kukula m'magawo ena kunali kocheperako pomwe kufunikira kwa ogula kudatsika komanso kukula kwatsopano kunachepa, makamaka mu mavitamini ndi zakudya zowonjezera.Izi zikuwonekera kwambiri ku North America ndi Kumadzulo ndi Kum'mawa kwa Ulaya, kumene malonda a mavitamini ndi zakudya zowonjezera zakudya zinakula kwambiri mu 2022 ndipo akuyembekezeka kupitirizabe kuchepa mu 2023 (popanda kutsika kwa mitengo).
Kuyang'ana zomwe zanenedweratu zaka zisanu zikubwerazi, kumwa kumabwerera pang'onopang'ono pambuyo pa kutsika kwa inflation, ndipo zigawo zonse zidzabwereranso, ngakhale magulu ena adzawona kukula kofooka.Makampaniwa amafunikira magalimoto atsopano kuti achire mwachangu.
Pambuyo pakupumula kwa mliri wa mliri, kufunikira kwa ogula ku China kwakula kwambiri, kutenga gulu lazakudya zamasewera, lomwe lakhala likukula kwambiri kwazaka zambiri, mpaka kufika pamlingo wapamwamba mu 2023. Kugulitsa zinthu zopanda mapuloteni (monga creatine) kulinso kuchulukirachulukira, ndipo kutsatsa kwazinthu izi kumakhazikika pazaumoyo wamba ndipo kukukulirakulira kuposa okonda zolimbitsa thupi.
Mawonekedwe a mavitamini ndi zakudya zowonjezera sizikudziwika mu 2023, ndipo zonse sizokayikitsa chifukwa kukula kwa malonda ku Asia Pacific kumapangitsa kufooka kwakukulu m'madera ena.Ngakhale mliriwu udakulitsa gululi chifukwa chofuna kulimbikitsa chitetezo chamthupi, ukupitilirabe kutsika ndipo makampaniwa akuyembekeza kuwonjezereka kwazinthu zomwe zikuthandizira kukula kwamakampani mkati mwa 2020s.
Johnson & Johnson adasiya bizinesi yawo yazaumoyo ku Kenvue Inc mu Meyi 2023, komwenso ndikupitiliza zomwe zachitika posachedwa pakugulitsa katundu.Ponseponse, kuphatikiza kwamakampani ndi kugulidwa sikunafikebe m'ma 2010, ndipo izi zipitilira mpaka 2024.
1. Thanzi la amayi limatsogolera kukula
Thanzi la amayi ndi malo omwe makampani amatha kuyambiranso, ndi mwayi wopezeka pa mankhwala ogulitsidwa, mavitamini ndi zakudya zowonjezera zakudya, masewera olimbitsa thupi komanso kasamalidwe ka kulemera.Zakudya zopatsa thanzi zokhudzana ndi thanzi la amayi zidzakula ndi 14% ku North America, 10% ku Asia-Pacific, ndi 9% ku Western Europe mu 2023. Makampani m'maderawa adayambitsa mankhwala a umoyo wa amayi omwe amayang'ana zosowa zosiyanasiyana ndi magulu a zaka komanso nthawi ya kusamba, ndipo ambiri apeza chipambano chachikulu m’kutembenuza kowonjezereka ndi kufutukuka kuchokera ku mankhwala operekedwa ndi dokotala kupita ku mankhwala ogulitsidwa m’sitolo.
Kugula kwamakampani akuluakulu kumawonetsanso kukopa kwaumoyo wa amayi.Pamene kampani yazaumoyo ya ogula ku France a Pierre Fabre adalengeza za kugula kwa HRA Pharma mu 2022, idawunikira zomwe kampaniyo idapanga pazaumoyo wa amayi OTC ngati chifukwa chachikulu chopezera.Mu Seputembala 2023, idalengeza za ndalama zake ku MiYé, kampani yoyambira yazaumoyo ya amayi aku France.Unilever idapezanso mtundu wa Nutrafol wathanzi mu 2022.
2. Zakudya zopatsa thanzi komanso zogwira ntchito zambiri
Mu 2023, padzakhala chiwonjezeko cha kuchuluka kwa zakudya zopatsa thanzi zomwe zimakwaniritsa zosowa zosiyanasiyana zaumoyo.Izi makamaka chifukwa ogula akufuna kuchepetsa ndalama pa nthawi ya kugwa kwachuma ndi kuganizira pang'onopang'ono nkhani zaumoyo wawo momveka bwino.Chotsatira chake, ogula amayembekezera kuwona zinthu zogwira mtima komanso zogwira mtima kwambiri zomwe zingathe kukwaniritsa zosowa zawo zambiri mu piritsi limodzi kapena awiri.
3. Mankhwala osokoneza bongo atsala pang'ono kusokoneza makampani oyendetsa kulemera
Kufika kwa mankhwala ochepetsa thupi a GLP-1 monga Ozempic ndi Wegovy ndi imodzi mwa nkhani zazikulu kwambiri padziko lonse lapansi zathanzi la ogula mu 2023, ndipo zotsatira zake pakuwongolera kulemera komanso kugulitsa zinthu zathanzi zikumveka kale.Kuyang'ana kutsogolo, ngakhale pali mwayi kwa makampani, monga kutsogolera ogula kuti amwe mankhwalawa nthawi ndi nthawi, ponseponse, mankhwalawa adzafooketsa kwambiri kukula kwamtsogolo kwa magulu okhudzana.
Kusanthula kwathunthu kwa msika wazaumoyo wa ogula ku China
Q: Popeza kupumula mwadongosolo pakuwongolera miliri, kodi chitukuko chamakampani azaumoyo ku China chikuyenda bwanji?
Kemo (Chief Industry Consultant of Euromonitor International): Makampani azaumoyo ku China akhudzidwa mwachindunji ndi mliri wa COVID-19 m'zaka zaposachedwa, kuwonetsa kusinthasintha kwakukulu pamsika.Makampani onse apeza kukula kofulumira kwa zaka ziwiri zotsatizana, koma ntchito yamagulu mwachiwonekere imasiyanitsidwa.Pambuyo pakupumula mwadongosolo pakuwongolera miliri kumapeto kwa 2022, kuchuluka kwa matenda kudakwera kwambiri.Posakhalitsa, malonda a magulu a OTC okhudzana ndi zizindikiro za COVID-19 monga chimfine, antipyretics ndi analgesia adakula.Momwe mliri wonse ukuwonetsa kutsika mu 2023, kugulitsa kwamagulu ofananirako pang'onopang'ono kumabwerera mwakale mu 2023.
Kulowa m'nthawi ya mliri, kupindula ndi kuwonjezeka kwakukulu kwa chidziwitso cha thanzi la ogula, msika wa vitamini wapakhomo ndi zakudya zowonjezera zakudya zikuyenda bwino, zikuwonjezeka kawiri mu 2023, ndipo mankhwala azaumoyo ndi lingaliro la chakudya chachinayi Chadziwika kwambiri. , ndipo ogula ambiri akuphatikiza mankhwala athanzi muzakudya zawo zatsiku ndi tsiku.Kuchokera kumbali yoperekera, ndikugwira ntchito kwa njira ziwiri zolembera ndi kusungitsa chakudya chaumoyo, mtengo wamakampani kuti alowe m'munda wa chakudya chaumoyo udzachepetsedwa kwambiri, ndipo njira yoyendetsera zinthu idzakhalanso yosavuta, yomwe. Zidzakhala zothandiza pakupanga zinthu zatsopano komanso kuchuluka kwa ma brand pamsika.
Q: Kodi pali magulu aliwonse omwe ali oyenera kuyang'anira zaka zaposachedwa?
Kemo: Popeza mliriwu udamasuka, kuphatikiza pakulimbikitsa kwachindunji kugulitsa mankhwala oziziritsa komanso kutentha thupi, magulu okhudzana ndi zizindikiro za "COVID-19" yayitali nawonso akula kwambiri.Mwa iwo, ma probiotics ndi otchuka pakati pa ogula chifukwa cha mphamvu zawo zolimbitsa chitetezo cha mthupi, ndipo akhala amodzi mwa magulu otchuka kwambiri pamsika m'zaka zaposachedwa.Coenzyme Q10 imadziwika bwino kwa ogula chifukwa cha chitetezo chake pamtima, kukopa ogula omwe ali "yangkang" kuti athamangire kukagula, ndipo kukula kwa msika kwawonjezeka kawiri m'zaka zaposachedwa.
Kuphatikiza apo, kusintha kwa moyo komwe kumabwera chifukwa cha mliri watsopano wa korona kwachititsanso kutchuka kwa mapindu ena azaumoyo.Kutchuka kwa makalasi ogwirira ntchito kunyumba komanso pa intaneti kwachulukitsa kufunikira kwa ogula pazinthu zamankhwala amaso.Zaumoyo monga lutein ndi bilberry zapeza kuwonjezeka kwakukulu pakulowa panthawiyi.Panthawi imodzimodziyo, ndi ndondomeko zosakhazikika komanso moyo wofulumira, kudya kwa chiwindi ndi kuteteza chiwindi kukukhala njira yatsopano yathanzi pakati pa achinyamata, ndikuyendetsa kufalikira kwachangu kwa njira zapaintaneti za mankhwala oteteza chiwindi omwe amachokera ku nthula, kudzu ndi zomera zina. .
Q: Ndi mwayi ndi zovuta ziti zomwe kusintha kwa chiwerengero cha anthu kumabweretsa makampani azaumoyo?
Kemo: Pamene chitukuko cha anthu m'dziko langa chikulowa m'nyengo ya kusintha kwakukulu, kusintha kwa chiwerengero cha anthu chifukwa cha kuchepa kwa chiwerengero cha anthu obadwa ndi ukalamba kudzakhudzanso kwambiri ntchito yaumoyo wa ogula.Potengera kutsika kwa chiwopsezo cha kubadwa komanso kuchepa kwa chiwerengero cha makanda ndi ana, msika waumoyo wa makanda ndi ana udzayendetsedwa ndi kukulirakulira kwa magulu komanso kukula kwa ndalama za makolo paumoyo wa makanda ndi ana.Maphunziro opitilira muyeso amsika akupitiliza kulimbikitsa kusiyanasiyana kwazinthu zomwe zimagwiritsidwa ntchito ndikuyika patsogolo pamsika wazakudya za ana.Kuphatikiza pamagulu a ana achikhalidwe monga ma probiotics ndi calcium, opanga otsogola akugwiritsanso ntchito mwachangu zinthu monga DHA, multivitamin, ndi lutein zomwe zimagwirizana ndi malingaliro olerera bwino a makolo a m'badwo watsopano.
Panthawi imodzimodziyo, pokhudzana ndi anthu okalamba, ogula okalamba akukhala gulu latsopano la mavitamini ndi zakudya zowonjezera zakudya.Mosiyana ndi zakudya zachikhalidwe zaku China, kuchuluka kwazinthu zamakono pakati pa ogula achikulire aku China ndizochepa.Opanga omwe akuyang'ana kutsogolo akhazikitsa motsatizana zinthu zamagulu achikulire, monga ma multivitamini a okalamba.Ndi lingaliro la chakudya chachinayi chodziwika bwino pakati pa okalamba, Chifukwa cha kutchuka kwa mafoni am'manja, gawo la msikali likuyembekezeka kubweretsa kukula.
Nthawi yotumiza: Dec-18-2023