Posachedwapa, lipoti laposachedwa kwambiri la Plant Food Association (PBFA) ndi Good Food Institute (GFI) linanena kuti mu 2020, malonda ogulitsa zakudya zochokera ku zomera ku United States adzapitiriza kukula pawiri. mlingo, kuwonjezeka ndi 27%, kufika pa msika kukula 7 biliyoni US madola..Deta iyi idatumizidwa ndi PBFA ndi GFI kuti ifufuze ndi SPINS.Zimangowonetsa kugulitsidwa kwa zinthu zopangidwa ndi zomera zomwe zimalowa m'malo mwa nyama, kuphatikizapo nyama ya zomera, nsomba za m'nyanja, mazira a zomera, zopangira mkaka wa zomera, zokometsera za zomera, ndi zina zotero. 2020.
Kukula kwa malonda otengera dollar uku kumagwirizana ku United States konse, ndikukula kopitilira 25% m'magawo aliwonse owerengera anthu.Kukula kwa msika wazakudya zochokera ku mbewu ndi pafupifupi kuwirikiza kawiri kuchuluka kwa msika wazakudya ku US, womwe udakwera ndi 15% mu 2020 chifukwa cha kutsekedwa kwa malo odyera chifukwa cha mliri watsopano wa korona komanso ogula akusunga chakudya chambiri panthawiyi. kutseka.
Zogulitsa zogulitsa za 7 biliyoni zopangidwa ndi zomera zimasonyeza kuti ogula panopa akusintha "zofunika".Ogula ochulukirachulukira akuphatikiza zakudya zochokera ku mbewu m'zakudya zawo, makamaka zomwe zili ndi kukoma kwabwino komanso thanzi.mankhwala.Nthawi yomweyo, kukula kwa 27% kumawonetsa kusintha kwa chakudya m'mabanja panthawi ya mliri.Monga malo ogulitsira amapanga mabizinesi otayika pamsika woperekera zakudya, kukula kwa malonda azomera kumaposa kukula kwa msika wonse wazakudya ndi zakumwa (+ 15%).
2020 ndi chaka chopambana pazakudya zochokera ku mbewu.Kawirikawiri, kukula kodabwitsa kwa zakudya zokhala ndi zomera, makamaka nyama zakutchire, zapitirira zomwe zimayembekezeredwa ndi msika, zomwe ndi chizindikiro chodziwika bwino cha "kusintha kwa zakudya" za ogula.Kuphatikiza apo, chiwopsezo cha kulowa m'nyumba kwa zinthu zopangidwa ndi zomera chikuchulukirachulukira.Mu 2020, 57% ya mabanja akugula zinthu zopangidwa ndi mbewu, kuchokera pa 53%.
M'chaka chomwe chatha pa Januware 24, 2021, malonda ogulitsa mkaka ku US adakwera ndi 21.9% munjira yoyezera kuti afikire US $ 2.542 biliyoni, zomwe zidapangitsa 15% yazogulitsa mkaka wamadzimadzi.Panthawi imodzimodziyo, kukula kwa mkaka wopangidwa ndi zomera kuwirikiza kawiri mkaka wamba, womwe umawerengera 35% ya msika wonse wa zakudya za zomera.Pakali pano, 39% ya mabanja aku America amagula mkaka wochokera ku zomera.
Ndiyenera kutchula kuthekera kwa msika wa "mkaka wa oat".Mkaka wa oat ndi mankhwala atsopano m'munda wa mkaka wa zomera ku United States.Panalibe pafupifupi mbiri mu deta zaka zingapo zapitazo, koma apindula kwambiri m'zaka zaposachedwapa.Mu 2020, kugulitsa mkaka wa oat kudakwera ndi 219.3% kufikira US $ 264.1 miliyoni, kupitilira mkaka wa soya kukhala gulu 2 lalikulu la mkaka wopangidwa ndi mbewu.
Nyama yambewu ndi yachiwiri pazitsamba zazikuluzikulu zopangidwa kuchokera ku mbewu, ndipo mtengo wake ndi US$1.4 biliyoni mu 2020, ndipo malonda akwera ndi 45% kuchoka pa US$962 miliyoni mu 2019. 2.7% ya malonda ogulitsa nyama.Pakadali pano, 18% ya mabanja aku America amagula nyama yochokera ku mbewu, kuchokera pa 14% mu 2019.
M'gulu lazakudya zamafuta am'madzi, nsomba zam'madzi zokhala ndi mbewu ziyenera kutsatiridwa.Ngakhale gawo lazogulitsa ndi laling'ono, kugulitsa kwazakudya zam'madzi kukuyembekezeka kukula kwambiri m'zaka zingapo zikubwerazi, ndikuwonjezeka kwa 23% mu 2020, kufika $12 miliyoni.
Mu 2020, zogulitsa za yogurt zopangira mbewu pamsika waku US zidzakula ndi 20.2%, zomwe ndi pafupifupi nthawi 7 kuposa za yogati yachikhalidwe, ndipo kugulitsa kumafika madola 343 miliyoni aku US.Monga gawo laling'ono la yogurt, yogati yochokera ku mbewu ikukwera, ndipo imakonda kwambiri misika yaku Europe ndi America.Yogurt yofufumitsa kuchokera ku zopangira zopangira mbewu imakhala ndi maubwino amafuta ochepa komanso mapuloteni ambiri.Monga gulu lachidziwitso mu yogurt, pali malo ambiri opangira msika wamtsogolo.
Pamsika wapakhomo, makampani ambiri akutumiza kale zinthu zopangidwa ndi yogati zochokera ku mbewu, kuphatikiza Yili, Mengniu, Sanyuan, ndi Nongfu Spring.Komabe, malinga ndi momwe chitukuko chamakono chikukhudzira, yogurt yochokera ku zomera idakali ndi mavuto ku China, monga kuzindikira kwa ogula akadali pamlingo wapamwamba, mitengo yazinthu ndi yokwera pang'ono, ndi zovuta za kukoma.
Tchizi wopangidwa ndi zomera ndi mazira opangidwa ndi zomera ndi magulu omwe akukula mofulumira kwambiri pamagulu a msika wa zomera.Tchizi wamasamba adakula ndi 42%, pafupifupi kuwirikiza kawiri kuchuluka kwa tchizi wamba, ndi kukula kwa msika kwa US $ 270 miliyoni.Mazira a mbewu adakula ndi 168%, pafupifupi nthawi 10 kuposa mazira achikhalidwe, ndipo kukula kwa msika kudafikira madola 27 miliyoni aku US.Kuyambira mu 2018, mazira opangidwa ndi zomera akula ndi 700%, zomwe ndi nthawi 100 kukula kwa mazira achikhalidwe.
Kuphatikiza apo, msika wamafuta opangira masamba wakulanso mwachangu, ndikuwerengera 7% yamagulu amafuta.Zopaka zonona zamafuta zidakwera ndi 32,5%, zomwe zidagulitsidwa zidafika $394 miliyoni zaku US) zidakhala 6% ya gulu la zonona.
Ndikukula kwa msika wokhazikitsidwa ndi mbewu, zimphona zambiri zamafakitale azakudya zikuyang'ana msika wina wazomangamanga ndipo zikupanganso zinthu zogwirizana.Posachedwapa, Beyond Meat adalengeza mgwirizano ndi zimphona ziwiri zapadziko lonse za McDonald's ndi Yum Group (KFC / Taco Bell / Pizza Hut), ndipo nthawi yomweyo adagwirizana ndi Pepsi kuti apange zokhwasula-khwasula ndi zakumwa zomwe zimakhala ndi mapuloteni a zomera.
Kuchokera ku Nestle kupita ku Unilever ndi Danone, mitundu yotsogola yapadziko lonse ya CPG ikulowa mumasewerawa;kuchokera ku Tyson Foods kupita ku makampani akuluakulu a nyama a JBS;kuchokera ku McDonald's, Burger King, KFC kupita ku Pizza Hut, Starbucks ndi Domino's;m'miyezi 12 yapitayi, Kroger (Kroger) ndi Tesco (Tesco) ndi ogulitsa ena otsogola apanga "kubetcha kwakukulu" pamapuloteni ena.
Ponena za kukula kwa msika womwe ungakhalepo, zimakhala zovuta kudziwiratu, chifukwa madalaivala ogula a gulu lirilonse ndi osiyana.Zina mwaukadaulo zimakhala zovuta kwambiri kuposa zina.Mtengo ukadali chopinga.Ogula akulimbanabe ndi kukoma, kapangidwe kake ndi mapuloteni a Zinyama amawunikidwa kwambiri pazakudya.
Posachedwapa, lipoti lotulutsidwa ndi Boston Consulting Group ndi Blue Horizon Corporation likulosera kuti pofika chaka cha 2035, mapuloteni ena otengera zomera, tizilombo toyambitsa matenda ndi chikhalidwe cha maselo adzakhala 11% ya msika wapadziko lonse wa mapuloteni ($ 290 biliyoni).M'tsogolomu, tidzapitiriza kuona kuwonjezeka kwa kupanga mapuloteni a nyama kwa kanthawi, ngakhale gawo la mapuloteni ena likuwonjezeka, chifukwa msika wonse wa mapuloteni ukukulabe.
Motsogozedwa ndi nkhawa za ogula pazaumoyo wamunthu, kukhazikika, chitetezo cha chakudya, ndi thanzi la nyama, chidwi cha anthu pamakampani opanga zakudya zokhala ndi mbewu chakwera kwambiri, ndipo kufalikira kwa mliri watsopano wa korona kwabweretsa chilimbikitso chowonjezereka kwa ogulitsa zakudya zochokera ku mbewu.Zinthuzi zipitiliza kupangitsa kuti anthu azidya zakudya zokhala ndi zomera kwa nthawi yayitali.
Malinga ndi data ya Mintel, kuyambira 2018 mpaka 2020, zonena zazakudya ndi zakumwa zomwe zangoyambitsidwa kumene ku United States zakwera ndi 116%.Nthawi yomweyo, 35% ya ogula aku America amavomereza kuti mliri wa COVID-19/coronavirus ukutsimikizira kuti anthu akuyenera kuchepetsa kudya nyama.Kuphatikiza apo, pakati pa luso lazogulitsa zopangidwa ndi zomera ndi kubwereranso pang'onopang'ono kuzinthu zochepetsera kugula, 2021 idzapatsa ogulitsa mipata yambiri yokopa ogula ambiri ndikukulitsa malonda awo opangira zomera.
Nthawi yotumiza: Apr-19-2021