Kutengeswa kwechigadzirwa chevatengi chepasirese kunotarisirwa kusvika pamadhora mazana matatu nemakumi maviri nemaviri emadhora muna 2023, ichikura pamwero wepagore we6% (pane isiri-inflation, inogara iri mari).Mumisika mizhinji, kukura kunofambiswa zvakanyanya nekuwedzera kwemitengo nekuda kwekukwira kwemitengo, asi kunyangwe pasina accounting yekukwira kwemitengo, indasitiri ichiri kutarisirwa kukura 2% muna 2023.
Nepo kukura kwekutengesa kwehutano hwevatengi muna 2023 kunotarisirwa kuenderana zvakanyanya ne2022, madhiraivha ekukura akasiyana zvakanyanya.Huwandu hwezvirwere zvekufema hwakanyanya zvakanyanya muna 2022, nemishonga yekukosora uye inotonhora ichirova rekodhi kutengesa mumisika mizhinji.Nekudaro, muna 2023, apo kutengeswa kwemishonga yekukosora nechando kwakawedzera muhafu yekutanga yegore, zvichifambisa kukura kwekutengesa kwehutano kwegore rose, kutengesa kwese kuchave kuri pasi pemazinga e2022.
Kubva pamaonero edunhu, mudunhu reAsia-Pacific, kupararira kwedenda reCCIDID-19 uye zvimwe zvirwere zvekufema, pamwe nemaitiro evatengi ekubata nekuchengeta mishonga, zvakasimudzira kutengeswa kwemavhitaminzi, zvekudya zvinowedzera uye pamusoro- counter zvinodhaka, kutyaira Asia-Pacific kukura mwero Nyore kusvika 5.1% (tisingasanganisi inflation), chinzvimbo pakutanga munyika uye kanenge kaviri nokukurumidza sezvo Latin America, iyo ine yechipiri kukurumidza kukura mwero munharaunda.
Kukura mune mamwe matunhu kwaive kwakadzikira sezvo kudiwa kwevatengi kwese kwakadzikira uye huwandu hwehunyanzvi hwakadzikira, kunyanya mumavhitamini uye zvekudya zvinowedzera.Izvi zvinonyanya kuoneka muNorth America neWestern and Eastern Europe, uko kutengesa kwevhitamini uye kudya kwekudya kwakawana kukura kwakashata muna 2022 uye zvinotarisirwa kuramba zvichiderera muna 2023 (pasina-inflation).
Tichitarisa fungidziro yemakore mashanu anotevera, kushandiswa kuchadzoka zvishoma nezvishoma mushure mekushomeka kwekukwira kwemitengo, uye matunhu ese achadzoka, kunyangwe mamwe mapoka achizongoona kusasimba.Indasitiri inoda mota nyowani dzekuvandudza kuti dzidzoke nekukurumidza.
Mushure mekuzorora kwedenda rekudzora, kudiwa kwevatengi veChinese kwakawedzera zvakanyanya, kutora chikamu chekudya kwemitambo, icho chave nekukura kwekuputika kwemakore mazhinji, kusvika padanho repamusoro muna 2023. Kutengeswa kwezvinhu zvisiri zveprotein (senge creatine) zvakare. surge, uye kushambadzira kwezvigadzirwa izvi kwakavakirwa pahutano hwese maonero uye kuri kuwedzera kupfuura vanofarira kusimba.
Maonero emavhitamini uye ezvekudya ekuwedzera haana kujeka muna 2023, uye data rese harina tariro nekuti kukura kwekutengesa muAsia Pacific masks kushaya simba kwakanyanya kune mamwe matunhu.Nepo denda rakange rawedzera chikamu nekuda kwekuwedzera kudzivirirwa, rakaramba richidzikira uye indasitiri iri kutarisira kune inotevera wave yekuvandudza chigadzirwa kufambisa kukura kutsva muindasitiri pakati pe2020s.
Johnson & Johnson vakabvisa bhizinesi rehutano hwevatengi muKenvue Inc muna Chivabvu 2023, inova zvakare kuenderera mberi kwemaitiro achangoburwa ezvivakwa zveasset muindasitiri iyi.Pakazere, kubatanidzwa kwemaindasitiri uye kutora hakusati kuri pamazinga e2010s, uye maitiro ekuchengetedza aya achaenderera mberi muna 2024.
1. Hutano hwevakadzi hunotungamira kukura
Hutano hwevakadzi inzvimbo iyo indasitiri inogona kutarisisa, nemikana mune-iyo-the-counter mishonga, mavhitamini uye chikafu chekuwedzera, chikafu chemitambo uye kutonga uremu.Zvokudya zvinovaka muviri zvine chekuita neutano hwevakadzi zvichakura nezvikamu gumi nezvina kubva muzana kuNorth America, 10% kuAsia-Pacific, uye 9% kuWestern Europe muna 2023. Makambani ari munzvimbo idzi akaparura zvigadzirwa zveutano zvevakadzi zvinonangana nezvinodiwa zvakasiyana nemazera nemazera uye nguva yekutevera, uye vazhinji vakawana budiriro huru mukuwedzera kutendeutsa nekuwedzera kubva pakunyorerwa kuenda kumishonga inotengwa nekaunda.
Kutengwa nemakambani makuru kunoratidzawo kukwezva kwenzvimbo dzehutano hwevakadzi.Kambani yehutano yevatengi vekuFrance Pierre Fabre payakazivisa kutorwa kweHRA Pharma muna 2022, yakasimbisa zvigadzirwa zveOTC zvehutano hwevakadzi zvekambani sechikonzero chakakosha chekutora.MunaGunyana 2023, yakazivisa kudyara kwayo muMiYé, yekutanga hutano hwevakadzi vekuFrance.Unilever yakawanawo hutano hwekuwedzera brand Nutrafol muna 2022.
2. Yakanyanya kushanda uye yakawanda-inoshanda chikafu chekuwedzera
Muna 2023, pachava nekuwedzera kwehuwandu hwehuwandu hwehuwandu hwezvokudya zvinowedzera zvinogadzirisa zvakasiyana-siyana zvehutano zvinodiwa.Izvi zvinonyanya kukonzerwa nechishuwo chevatengi chekudzikisa mari panguva yekuderera kwehupfumi uye zvishoma nezvishoma vanofunga nezvehutano hwavo kubva pakuona kwakazara.Nekuda kweizvozvo, vatengi vanotarisira kuona zvigadzirwa zvinoshanda uye zvakanyanya zvinogoneka zvinozadzisa zvido zvavo zvakawanda mupiritsi rimwe chete kana maviri.
3. Mishonga yekudya yava kuda kukanganisa indasitiri yekutarisira uremu
Kuuya kweGLP-1 zvinodhaka zvekuderedza uremu zvakaita seOzempic neWegovy imwe yenyaya hombe munyika yehutano hwevatengi pasi rose muna 2023, uye kukanganisa kwayo pakutonga uremu uye kutengeswa kwechigadzirwa chehutano kuri kutonzwika.Tichitarisa mberi, kunyange zvazvo kuchine mikana yemakambani, akadai sekutungamira vatengi kuti vatore mishonga yakadaro nguva nenguva, zvachose, mishonga yakadaro ichaderedza zvakanyanya kukura kweramangwana rezvikamu zvakabatana.
Ongororo yakazara yemusika wehutano hwevatengi weChina
Mubvunzo: Kubva pakarongeka kuzorora kwekudzora denda, ndeipi maitiro ekusimudzira indasitiri yehutano hwevatengi yeChina?
Kemo (Chief Indasitiri Consultant yeEuromonitor International): Indasitiri yehutano yevatengi yeChina yakakanganiswa zvakananga nedenda reCCIDID-19 mumakore achangopfuura, richiratidza kushanduka kukuru kwemusika.Indasitiri yese yakawana kukura nekukurumidza kwemakore maviri akateedzana, asi chikamu chekuita zviri pachena chakasiyaniswa.Mushure mekuzorora kwakarongeka kwekudzora denda pakupera kwa2022, huwandu hwehutachiona hwakawedzera nekukurumidza.Munguva pfupi, kutengeswa kwezvikamu zveOTC zvine chekuita neCCIDID-19 zviratidzo zvakaita sedzihwa, antipyretics uye analgesia zvakawedzera.Sezvo denda rakazara richiratidza kudzikira muna 2023, kutengesa kwezvikamu zvine hukama zvishoma nezvishoma kunodzokera kune zvakajairika muna 2023.
Kupinda munguva yedenda, uchibatsirwa nekuwedzera kukuru kwekuziva nezvehutano hwevatengi, musika wevhitamini uye chikafu chekuwedzera chekudya chiri kuwedzera, kuwana kukura kwenhamba mbiri muna 2023, uye zvigadzirwa zvehutano ndiyo pfungwa yechikafu chechina Yakave yakakurumbira zvikuru. , uye vatengi vakawanda vari kubatanidza zvigadzirwa zvehutano muzvokudya zvavo zvezuva nezuva.Kubva kudivi rekupa, nekushanda kweiyo mbiri-track system yekunyoresa uye faira yezvehutano chikafu, mutengo wemhando yekupinda mumunda wezvehutano chikafu uchaderedzwa zvakanyanya, uye maitiro ekutangisa chigadzirwa achaitwa zvakare nyore, ayo ichave yakanakira kuvandudzwa kwechigadzirwa uye kuwanda kwemhando mumusika.
Mubvunzo: Pane here mapoka akakodzera kutariswa mumakore achangopfuura?
Kemo: Sezvo denda rakanga razorora, pamusoro pekukurudzira kwakananga kwekutengesa kwemishonga inotonhora nefivha, mapoka ane chekuita nezviratidzo zve "COVID-19" akawedzera kukura.Pakati pavo, probiotics yakakurumbira pakati pevatengi nekuda kwekudzivirira-inowedzera mhedzisiro, uye yave imwe yeanonyanya kufarirwa mapoka mumusika mumakore achangopfuura.Coenzyme Q10 inozivikanwa kune vatengi nekuda kwekudzivirira kwayo pamwoyo, ichikwezva vatengi vari "yangkang" kuti vakurumidze kuitenga, uye saizi yemusika yakawedzera zvakapetwa kaviri mumakore achangopfuura.
Pamusoro pezvo, shanduko yemararamiro yakaunzwa nedenda idzva rekorona yakafambisawo kufarirwa kwemamwe mabhenefiti ehutano.Kuzivikanwa kwekushanda pamba uye makirasi epamhepo kwakawedzera kudiwa kwevatengi kwezvigadzirwa zvehutano hwemaziso.Zvigadzirwa zvehutano zvakaita se lutein uye bilberry zvakawana kuwedzera kukuru kwekupinda mukati meiyi nguva.Panguva imwecheteyo, nehurongwa husina kurongeka uye hupenyu hunokurumidza kukurumidza, kudya kwechiropa nekuchengetedza chiropa kuri kuita hutano hutsva pakati pevechidiki, kufambisa kukurumidza kuwedzera kwenzira dzepamhepo dzezvigadzirwa zvekudzivirira chiropa zvakatorwa kubva murukato, kudzu nezvimwe zvinomera. .
Mubvunzo: Ndeapi mikana nematambudziko ayo shanduko yehuwandu inounza kuindasitiri yehutano hwevatengi?
Kemo: Sezvo budiriro yehuwandu hwenyika yangu ichipinda munguva yeshanduko yakadzama, shanduko yehuwandu hwehuwandu hunokonzerwa nekuderera kwehuwandu hwekuzvarwa uye kuchembera kuchave nekukanganisa kwakanyanya kuindasitiri yehutano hwevatengi.Tichipesana nemamiriro ekuderera kwehuwandu hwekuzvarwa uye kudzikira kwevacheche nevana, musika wehutano hwevacheche nevana uchafambiswa nekuwedzera kwezvikamu uye kukura kwekudyara kwevabereki muhutano hwevacheche nemwana.Dzidzo inoenderera mberi yemusika inoenderera mberi nekusimudzira kusiyanisa kwemabasa echigadzirwa uye chinzvimbo mumusika wekudya wevana wekuwedzera.Pamusoro pezvikamu zvechinyakare zvevana senge probiotics uye calcium, vanotungamira vanogadzira vari kushingaira kuendesa zvigadzirwa zvakaita seDHA, multivitamin, uye lutein izvo zvinoenderana nepfungwa dzakanatswa dzekurera vabereki vechizvarwa chitsva.
Panguva imwecheteyo, mumamiriro ekukwegura kwevanhu, vatengi vakwegura vari kuva boka idzva revhithamini uye zvokudya zvinowedzera.Yakasiyana neyakajairwa maChinese ekuwedzera, mwero wekupinda wezvemazuva ano wekuwedzera pakati pevatengi vechikuru vechiChinese wakaderera.Vagadziri vanotarisa kumberi vakateedzera zvigadzirwa zveboka revakuru, senge multivitamins kune vakwegura.Nepfungwa yechikafu chechina ichiwana mukurumbira pakati pevakweguru, Nekufarirwa kwenharembozha, chikamu chemusika ichi chinotarisirwa kuunza mukana wekukura.
Nguva yekutumira: Zvita-18-2023