Munguva pfupi yadarika, chirevo chechangobva kuitika chakaburitswa nePlant Food Association (PBFA) neGood Food Institute (GFI) yakaratidza kuti muna 2020, kutengeswa kwekutengesa kwezvikafu zvinomera muUnited States kucharamba kuchikura nenhamba mbiri. mwero, uchiwedzera ne27%, uchisvika pamusika saizi ye7 bhiriyoni US madhora..Iyi data yakatumirwa nePBFA neGFI kuita ongororo neSPINS.Inongoratidza kutengeswa kwezvigadzirwa zvezvirimwa zvinotsiva zvigadzirwa zvemhuka, zvinosanganisira nyama yechirimwa, zvirimwa zvemugungwa, mazai ezvirimwa, zvigadzirwa zvemukaka, zvirimwa zvezvirimwa, nezvimwewo. Nguva yehuwandu yedata yasvika Gore rapfuura musi waZvita 27, 2020.
Uku kukura kwekutengesa kwemadhora kunoenderana neUnited States yese, nekudarika 25% kukura mugwaro rega rega rekuverenga vanhu.Huwandu hwekukura kwemusika wezvikafu wezvirimwa ungangoita zvakapetwa kaviri kukura kwemusika wekutengesa weUS, uyo wakawedzera ne15% muna 2020 nekuda kwekuvharwa kwemaresitorendi nekuda kwedenda idzva rekorona uye vatengi vachichengeta huwandu hwechikafu panguva. chiito chekugara uri panzvimbo imwe.
Iyo data yekutengesa ye7 bhiriyoni-yakavakirwa zvigadzirwa inoratidza kuti vatengi parizvino vari kuita "yakakosha" shanduko.Vatengi vanowanda vari kubatanidza chikafu chezvirimwa mukudya kwavo, kunyanya izvo zvine kuravira kwakanaka uye hutano hunhu.chigadzirwa.Panguva imwecheteyo, huwandu hwekukura kwe27% hunoratidza chikamu chekuchinja kwekudya kudzimba panguva yedenda.Sezvo zvitoro zvinogadzira bhizinesi rakarasika mumusika webasa rekudya, kukura kwekutengesa kwezvirimwa-zvakagadzirwa zvinodarika zvakanyanya kukura kwemusika wekutengesa wekudya uye zvinwiwa (+15%).
2020 igore rekubudirira kwezvikafu zvakadyarwa.Kazhinji, kukura kunoshamisa kwezvokudya zvinomera, kunyanya nyama yemiti, yakapfuura zvinotarisirwa pamusika, iyo chiratidzo chakajeka chevatengi ve "kuchinja kwezvokudya".Pamusoro pezvo, mwero wekupinda kweimba wezvigadzirwa zvezvirimwa uri kuwedzerawo zvishoma nezvishoma.Muna 2020, 57% yedzimba dziri kutenga zvigadzirwa zvezvirimwa, kubva pa53%.
Mugore rinopera Ndira 24, 2021, kutengeswa kwekutengesa mukaka kweUS kwakawedzera ne21.9% muchiteshi chekuyera kusvika US $ 2.542 bhiriyoni, ichiverengera 15% yekutengesa mukaka wemvura.Panguva imwecheteyo, chiyero chekukura kwemukaka-wekudyara chakapetwa kaviri chemukaka wakajairwa, uchiverengera 35% yemusika wekudya-wakavakirwa zvirimwa.Parizvino, 39% yedzimba dzeAmerica dzinotenga mukaka wezvirimwa.
Ndinofanira kutaura nezvekugona kwemusika we "oat milk".Oat mukaka chigadzirwa chitsva mumunda wemukaka wezvirimwa muUnited States.Pakanga pasina rekodhi mune data makore mashoma apfuura, asi yakawana kubudirira kukuru mumakore achangopfuura.Muna 2020, kutengeswa kwemukaka weoat kwakakwira ne219.3% kusvika US$264.1 miriyoni, ichipfuura mukaka wesoya kuti uve wepamusoro 2 muchero wemukaka wemukaka.
Nyama yechirimwa ndiyo yechipiri pakukura-chigadzirwa chezvirimwa, ine kukosha kweUS$1.4 bhiriyoni muna 2020, uye kutengeswa kwakawedzera nezvikamu makumi mana nezvishanu kubva muzana kubva paUS$962 miriyoni muna 2019. Kukura kwenyama yechirimwa kwakapetwa kaviri kudarika kwenyama yechinyakare, ichiverengera. 2.7% yekutengeswa kwekutengesa nyama.Parizvino, 18% yedzimba dzeAmerica dzinotenga nyama yezvirimwa, kubva pa14% muna 2019.
Muchikamu chezvigadzirwa zvenyama yemiti, zvirimwa zvegungwa zvinomera zvinoda kutariswa.Kunyangwe chikamu chechigadzirwa chiri chidiki, kutengeswa kwezvirimwa zvemugungwa zvezvirimwa zvinotarisirwa kukura zvakanyanya mumakore mashoma anotevera, nekuwedzera kwe23% muna 2020, kusvika US$12 miriyoni.
Muna 2020, zvidyarwa-zvakavakirwa yogati zvigadzirwa mumusika weUS zvichakura ne20.2%, inova kanokwana kanomwe kune yechinyakare yoghurt, nekutengesa kunosvika 343 miriyoni emadhora ekuAmerica.Sechikamu chidiki cheyoghurt, chirimwa-yakavakirwa yoghurt parizvino iri kuwedzera, uye inonyanya kufarirwa mumisika yeEurope neAmerica.Yogurt yakaviriswa kubva kuchirimwa-yakavakirwa mbishi zvinhu ine mabhenefiti ekuita kweakaderera mafuta uye akakwira mapuroteni.Sechikamu chekuvandudza muyoghurt, pane yakawanda nzvimbo yekuvandudza musika wemangwana.
Mumusika wepamba, makambani mazhinji ari kutoendesa zvigadzirwa zvemiti-yakavakirwa yogati, zvinosanganisira Yili, Mengniu, Sanyuan, uye Nongfu Spring.Nekudaro, maererano nemamiriro azvino ebudiriro, miriwo-yakavakirwa yoghurt ichine matambudziko muChina, sekuziva kwevatengi kuchiri mune imwe niche nhanho, mitengo yechigadzirwa yakakwira zvishoma, uye matambudziko ekuravira.
Chisi-based cheese uye chirimwa-based mazai ndiwo ari kukurumidza kukura mapoka ezvirimwa-based market segments.Chizi chemuriwo chakakura ne42%, zvakapetwa kaviri kukura kwechizi yechinyakare, nemusika wemusika weUS$270 miriyoni.Mazai ekudyara akawedzera ne168%, kanenge ka10 iyo mazai echinyakare, uye saizi yemusika yakasvika 27 miriyoni US madhora.Kutanga muna 2018, mazai emiti akakura neanopfuura 700%, inova yakapetwa ka100 kuwedzera kwekukura kwemazai echinyakare.
Pamusoro pezvo, musika wemiriwo-based butter wakurawo nekukurumidza, uchiverengera 7% yechikamu chebhota.Makirimu ekudyara akawedzera ne32,5%, data rekutengesa rakasvika 394 miriyoni US madhora) yakaverengerwa 6% yechikamu chekirimu.
Nekukura kwemusika wakavakirwa zvidyarwa, hofori zhinji muindasitiri yechikafu dziri kutarisisa kune imwe musika wemapuroteni uye zvakare vari kugadzira zvigadzirwa zvine hukama.Nguva pfupi yadarika, Beyond Meat yakazivisa kushandirapamwe nehofori mbiri dzepasi rose dzechikafu cheMcDonald's neYum Group (KFC/Taco Bell/Pizza Hut), uye panguva imwe cheteyo yakasvika chibvumirano nePepsi chekugadzira tudyo nezvinwiwa zvine mapuroteni ezvirimwa.
Kubva kuNestle kuenda kuUnilever neDanone, iwo anotungamira pasi rose CPG mabhureki ari kupinda mumutambo;kubva kuTyson Foods kuenda kuJBS makambani makuru enyama;kubva kuMcDonald's, Burger King, KFC kusvika kuPizza Hut, Starbucks uye Domino's;mumwedzi ye12 yapfuura, Kroger (Kroger) uye Tesco (Tesco) nevamwe vatengesi vanotungamira vakaita "mabheti makuru" pane mamwe mapuroteni.
Kana iri iyo yakakura sei iyo musika inogona kuve yakakura, zvakaoma kufanotaura, nekuti vanotenga vatyairi vechikamu chimwe nechimwe vakasiyana.Zvimwe zvigadzirwa zvine tekiniki zvakanyanya kunetsa kupfuura zvimwe.Mutengo uchiri chipingamupinyi.Vatengi vachiri kunetsekana nekuravira, magadzirirwo uye Mhuka protein inoongororwa zvakanyanya maererano nekudya.
Nguva pfupi yadarika, chirevo chakaburitswa neBoston Consulting Group uye Blue Horizon Corporation inofanotaura kuti panosvika 2035, mamwe mapuroteni akavakirwa pazvirimwa, tupukanana uye sero tsika achaita 11% yemusika wepasi rose wemapuroteni (madhora mazana maviri nemakumi mapfumbamwe emadhora).Mune ramangwana, ticharamba tichiona kuwedzera kwekugadzirwa kweprotein yemhuka kwenguva yakati, kunyange kana chikamu chemamwe mapuroteni chiri kuwedzera, nokuti misika yose yeprotein ichiri kukura.
Tichitungamirwa nekunetsekana kwevatengi nezve hutano hwemunhu, kuchengetedzwa kwechikafu, uye hutano hwemhuka, kufarira kwevanhu muindasitiri yezvekudya kwezvirimwa kwakwira, uye kubuda kwedenda idzva rekorona kwaunza kumwe kusimbaradza kwekutengesa chikafu chezvirimwa.Izvi zvinhu zvicharamba zvichifambisa kudyiwa kwezvikafu zvezvirimwa kwenguva yakareba.
Zvinoenderana nedatha yeMintel, kubva 2018 kusvika 2020, zvichemo-zvicherwa zvezvikafu zvichangobva kutangwa uye zvinwiwa muUnited States zvakawedzera ne116%.Panguva imwecheteyo, 35% yevatengi vekuAmerica vanobvuma kuti COVID-19/coronavirus denda rinoratidza kuti vanhu vanofanirwa kudzikisa kudyiwa kwemhuka.Uye zvakare, pakati pekuvandudzwa kwezvigadzirwa zvezvirimwa uye zvishoma nezvishoma kudzoka kune kushoma kudzora matanho ekutenga, 2021 ichapa vatengesi mikana yakawanda yekukwezva vatengi vakawanda uye kuwedzera zvigadzirwa zvavo zvechirimwa.
Nguva yekutumira: Kubvumbi-19-2021