Kwiminyaka yakutshanje, njengoko imfuno yabathengi yeemveliso zempilo yendalo inyukile, iimveliso zokongeza kwizityalo ziye zangenisa iindawo ezintsha zokukhula.Nangona ishishini linezinto ezingalunganga ngamaxesha athile, ukuthembela ngokubanzi kwabathengi kuyaqhubeka nokunyuka.Iidatha ezahlukeneyo zentengiso zikwabonisa ukuba abathengi abathenga izongezo zokutya bangaphezulu kunangaphambili.Ngokutsho kwedatha yemarike ye-Innova Market Insights, phakathi kuka-2014 kunye no-2018, umyinge wehlabathi jikelele wezongezo zokutya ezikhutshwe ngonyaka yayiyi-6%.
Idatha efanelekileyo ibonisa ukuba izinga lokukhula lonyaka kwishishini lokuncedisa ukutya laseChina li-10% -15%, apho ubukhulu bemarike budlula i-yuan ye-460 yebhiliyoni ngo-2018, kunye nokutya okukhethekileyo okufana nokutya okusebenzayo (QS / SC) kunye nokutya okukhethekileyo kwezonyango.Ngo-2018, ubungakanani bemarike bubonke budlule kwi-750 yeebhiliyoni zeeyuan.Esona sizathu sesokuba ishishini lezempilo lingenise amathuba amatsha ophuhliso ngenxa yophuhliso loqoqosho kunye notshintsho kubume boluntu.
Izongezo zezityalo zase-US ziqhekeza kwi-8.8 yeebhiliyoni zeedola
NgoSeptemba ka-2019, iBhodi yeZityalo yaseMelika (ABC) ikhuphe ingxelo yamva nje yentengiso yezityalo.Kwi-2018, ukuthengiswa kwe-US herbal supplements kunyuke nge-9.4% xa kuthelekiswa no-2017. Ubungakanani bemarike bufikelele kwi-8.842 yeebhiliyoni zeedola zaseMelika, ukwanda kwe-757 yezigidi zeedola zase-US ukusuka kunyaka odlulileyo.Ukuthengisa, irekhodi eliphezulu kakhulu ukususela ngo-1998. Idatha ibonisa kwakhona ukuba i-2018 ngunyaka we-15 olandelelanayo wokukhula kwintengiso ye-herbal supplement, ebonisa ukuba izinto ezikhethwa ngabathengi kwiimveliso ezinjalo zibonakala ngakumbi, kwaye ezi nkcukacha zemarike zivela kwi-SPINS kunye ne-NBJ.
Ukongeza kwintengiso eyomeleleyo iyonke yezongezelelo zezityalo ezidliwayo kwi-2018, ukuthengiswa okupheleleyo kweentengiso zeendlela ezintathu zeemarike ezibekwe esweni yi-NBJ kunyuke ngo-2018. % ngo-2018, ifikelele kwi-4.88 yeebhiliyoni zeedola.I-NBJ ye-mass market channel yafumana ukukhula okunamandla okwesibini kwi-2018, ifikelela kwi-1.558 yeebhiliyoni zeedola, ukunyuka kwe-7.6% ngonyaka.Ukongeza, idatha yemarike ye-NBJ ibonisa ukuba ukuthengiswa kwee-herbal supplements kwiivenkile zokutya zendalo kunye nezempilo kwi-2008 ziphelele kwi-2,804 yezigidi zeedola, ukwanda kwe-6.9% ngaphezu kwe-2017.
Impilo yamajoni omzimba kunye nolawulo lobunzima ibe yindlela eqhelekileyo
Phakathi kwezona zithengiswa kakhulu zezongezo zokutya zemifuno kwiivenkile ezithengisa kakhulu e-United States, iimveliso ezisekelwe kwi-Marrubium vulgare (i-Lamiaceae) zineentengiso eziphezulu zonyaka ukususela ngo-2013, kwaye zihlala zifana ngo-2018. Ngo-2018, intengiso iyonke yeemveliso ezikrakra zempilo ye-mint zazingama-146.6 ezigidi zeedola, ukwanda kwe-4.1% ukusuka ku-2017. I-mint ekrakra inencasa ekrakra kwaye ngokuqhelekileyo isetyenziselwa ukunyanga izifo zokuphefumla ezifana nokhohlokhohlo kunye nengqele, kwaye ngaphantsi kwezifo zokugaya ezifana nentlungu yesisu kunye neentshulube zamathumbu.Njengesongezelelo sokutya, olona setyenziso luxhaphakileyo ngoku kukucinezela ukhohlokhohlo kunye namayeza elozenji.
I-Lycium spp., I-Solanaceae berry supplements ikhule kakhulu kumajelo aqhelekileyo kwi-2018, kunye nokuthengiswa kwe-637% ukusuka kwi-2017. Ngo-2018, ukuthengiswa kwe-goji berries kwakuyi-10.4102 yezigidi zeedola zase-US, ezibeka i-26 kwitshaneli.Ngexesha lokungxama kwe-superfoods ngo-2015, amajikijolo e-goji aqala ukuvela kwi-40 ephezulu yezongezelelo ze-herbal kumajelo aqhelekileyo.Ngo-2016 kunye no-2017, ngokuvela kokutya okuninzi okutsha okuphezulu, intengiso eqhelekileyo yamaqunube e-goji yehlile, kodwa ngo-2018, amaqunube e-goji aphinde amkelwa yimarike.
Idatha yemakethe ye-SPINS ibonisa ukuba ama-cockroaches athengiswa kakhulu kwi-channel ehamba phambili kwi-2018 igxininise ekulahlekeni kwesisindo.I-Reliable Nutrition Association (CRN) 2018 Dietary Supplement Consumer Survey, i-20% yabasebenzisi bongezelelweyo e-United States bathenga iimveliso zokulahlekelwa kwesisindo ezithengiswayo kwi-2018. Nangona kunjalo, kuphela i-18-34 ubudala yabasebenzisi bongezelelweyo abadweliswe ukulahleka kwesisindo njengenye yezizathu ezithandathu eziphambili. ukuthatha izongezo.Njengoko kuboniswe kwingxelo yangaphambili yemarike yeHerbalGram, abathengi bayanda ukukhetha iimveliso zokulawula ubunzima kunokunciphisa umzimba, ngenjongo yokuphucula impilo yonke.
Ukongeza kwi-goji berries, ukuthengiswa okuqhelekileyo kwezinye izithako eziphezulu ze-40 ngo-2018 kunyuke ngaphezu kwe-40% (ngeedola zaseMelika): Withania somnifera (Solanaceae), Sambucus nigra (Adoxaceae) kunye neBarberry (Berberis spp., Berberidaceae).Ngo-2018, ukuthengiswa kwejelo lomdiliya onxilileyo eMzantsi Afrika kunyuke nge-165.9% unyaka nonyaka, intengiso iyonke ye-7,449,103 yeedola.Ukuthengiswa kwe-elderberry kuphumelele ukukhula okunamandla kwi-2018, ukusuka kwi-138.4% kwi-2017 ukuya kwi-2018, ukufikelela kwi-$ 50,979,669, okwenza kube yinto yesine-eyona nto ithengiswa kakhulu kwitshaneli.Enye i-channel entsha ye-40-plus kwi-2018 yi-Fun Bull, eye yanda ngaphezu kwe-40%.Ukuthengisa kunyuke nge-47.3% xa kuthelekiswa ne-2017, iyonke i-$ 5,060,098.
I-CBD kunye namakhowa abe ziinkwenkwezi zemijelo yendalo
Ukusukela ngo-2013, i-turmeric ibe yeyona nto ithengiswa kakhulu kwi-herbal dietary supplement kwisitishi sokuthengisa sendalo sase-US.Nangona kunjalo, ngo-2018, ukuthengiswa kwe-cannabidiol (i-CBD) yenyuka, isithako sesityalo se-cannabis esisebenzayo ngokwengqondo kodwa esingenatyhefu esingazange sibe sesona sithako sithengiswa kakhulu kwiitshaneli zendalo, kodwa nesona sithako sikhula ngokukhawuleza..Idatha yemakethe ye-SPINS ibonisa ukuba kwi-2017, i-CBD yaqala ukubonakala kwiluhlu oluphezulu lwe-40 yeendlela zendalo, ibe yinto ye-12 ethengiswa kakhulu, kunye nokuthengiswa kwenyuka nge-303% ngonyaka.Ngo-2018, ukuthengiswa kwe-CBD iyonke yayiyi-52,708,488 yeedola zase-US, ukwanda kwe-332.8% ukusuka kwi-2017.
Ngokutsho kwedatha yemakethe ye-SPINS, malunga neepesenti ze-60 zeemveliso ze-CBD ezithengiswa kwiitshaneli zendalo e-United States ngo-2018 ziyi-tinctures ezingezizo ezinxilisayo, ezilandelwa ngama-capsules kunye neepilisi ezithambileyo.Uninzi lweemveliso ze-CBD zijolise kwizinto ezingabalulekanga kwimpilo, kwaye inkxaso yeemvakalelo kunye nempilo yokulala zezona zisetyenziswayo zesibini ezithandwa kakhulu.Nangona ukuthengiswa kweemveliso ze-CBD kunyuke kakhulu ngo-2018, ukuthengiswa kweemveliso ze-cannabis kwehle nge-9.9%.
Izinto eziluhlaza kunye nezinga lokukhula kweshaneli yendalo engaphezu kwama-40% yi-elderberry (93.9%) kunye nama-mushroom (abanye).Ukuthengiswa kweemveliso ezinjalo kunyuke nge-40.9% xa kuthelekiswa ne-2017, kwaye ukuthengiswa kweemarike ngo-2018 kwafikelela kwi-US $ 7,800,366.Ukulandela i-CBD, i-elderberry kunye ne-mushroom (abanye), i-Ganoderma lucidum ibeka indawo yesine ekukhuleni kweentengiso kwizinto eziphezulu ze-40 zezixhobo zendalo kwi-2018, i-29.4% ngonyaka.Ngokutsho kwedatha yemakethe ye-SPINS, amakhowa (amanye) athengiswa kakhulu ngendlela yee-capsules zemifuno kunye ne powders.Uninzi lweemveliso zamakhowa eziphezulu zibeka impilo yomzimba okanye yengqondo njengeyona nto iphambili kwimpilo, ilandelwa kukusetyenziswa okungangqalanga.Ukuthengiswa kweemveliso zamakhowa kwimpilo ye-immune kunokunyuka ngenxa yokwandiswa kwexesha lomkhuhlane kwi-2017-2018.
Abathengi bagcwele "ukuzithemba" kwishishini lokongezelela ukutya
I-Reliable Nutrition Association (CRN) nayo ikhuphe iindaba ezilungileyo ngoSeptemba.I-CRN Dietary Supplement Consumer Survey ilandelela ukusetyenziswa kwabathengi kunye nezimo zengqondo kwizongezelelo zokutya, kwaye abo baphononongwa e-United States banembali "yexesha eliphezulu" lokusetyenziswa kwezongezo.Amashumi asixhenxe anesixhenxe ekhulwini abantu baseMerika abaphononongwayo bathi basebenzise izongezo zokutya, inqanaba eliphezulu lokusetyenziswa elichazwe ukuza kuthi ga ngoku (uphando luxhaswe ngemali yi-CRN, kwaye i-Ipsos iqhube uphando lwabantu abadala baseMelika be-2006 ngo-Agasti 22, 2019. Uhlalutyo lohlalutyo).Iziphumo zovavanyo luka-2019 ziphinde zaqinisekisa ukuzithemba kunye nokuthembela kwabathengi kwizongezo zokutya kunye namashishini okuncedisa ukutya.
Izongezo zokutya zizonakekelo lwezempilo namhlanje.Ngokusungulwa rhoqo kolu shishino, alinakuphikiswa ukuba ezi mveliso zilawulwayo ziye zaba zezona ziqhelekileyo.Ngaphezu kwesithathu kwikota yabantu baseMelika bathatha izongezo zokutya minyaka le, nto leyo iyindlela ecacileyo, ebonisa ukuba izongezo zidlala indima ebalulekileyo kwirejimeni yezempilo.Njengoshishino, abagxeki, kunye nabalawuli bathatha isigqibo sokuba kunye nendlela yokuhlaziya imimiselo yokuncedisa ukutya ukuze balawule i-40 yeebhiliyoni zeemarike, ukwandisa ukusetyenziswa kwabathengi bezongezo kuya kuba yinkxalabo yabo ephambili.
Iingxoxo kwimimiselo eyongezelelweyo zihlala zijolise ekubekeni iliso, iinkqubo, kunye nokunqongophala kwezibonelelo, zonke ezo ziyimibono echanekileyo, kodwa kwakhona ulibale ukuqinisekisa ukhuseleko lwemarike kunye nokusebenza kakuhle kwemveliso.Abathengi bafuna ukuthenga izongezo zokutya ezinceda abathengi bathathe inxaxheba ngokukhutheleyo kubomi babo obunempilo.Eli linqanaba lokuqhuba eliya kuqhubeka liphembelela ukubunjwa ngokutsha kweemarike kwiminyaka ezayo, kunye neenzame zabalawuli.Ikwalikhwelo lokuba kuthathwe amanyathelo kubo bonke abo babandakanyekayo kwikhonkco lokubonelela ukuqinisekisa ukuba bazisa iimveliso ezikhuselekileyo, ezisebenzayo, eziqinisekisiweyo ngokwenzululwazi kunye nezivavanyiweyo kwiimarike kwaye kuxhamle abathengi abathemba izongezo minyaka le.
Ixesha lokuposa: Oct-25-2019