Ukuthengiswa kwemveliso yempilo yabathengi behlabathi jikelele kulindeleke ukuba kufikelele kwi-322 yeebhiliyoni zeedola kwi-2023, ikhula ngesantya sonyaka se-6% (kwi-inflation, isiseko semali rhoqo).Kwiimarike ezininzi, ukukhula kuqhutyelwa ngakumbi ngokunyuka kwamaxabiso ngenxa yokunyuka kwamaxabiso, kodwa nangaphandle kokubalwa kwexabiso lentengo, imboni isalindeleke ukuba ikhule nge-2% kwi-2023.
Ngelixa ukukhula kwentengiso yezempilo yabathengi ngokubanzi ngo-2023 kulindeleke ukuba kuhambelane ngokubanzi no-2022, abaqhubi bokukhula bahluke kakhulu.Izehlo zezigulo zokuphefumla zaziphezulu kakhulu ngo-2022, kukho ukukhohlela kunye namayeza abandayo abetha irekhodi yokuthengisa kwiimarike ezininzi.Nangona kunjalo, ngo-2023, ngelixa intengiso yokhohlokhohlo kunye namayeza abandayo enyuke kwisiqingatha sokuqala sonyaka, eqhuba ukukhula kwentengiso esempilweni unyaka wonke, ukuthengisa iyonke kuya kuba ngaphantsi kwamanqanaba angama-2022.
Ngokwembono yengingqi, kwingingqi ye-Asia-Pacific, ukusasazeka kwe-COVID-19 ubhubhani kunye nezinye izifo zokuphefumla, kunye nokuziphatha kwabathengi ngokubamba kunye nokugcina amayeza, kukhuthaze ukuthengiswa kweevithamini, izongezo zokutya kunye nokungaphezulu- iziyobisi counter, ukuqhuba izinga lokukhula Asia-Pacific Ukufikelela ngokulula kwi-5.1% (ngaphandle kokunyuka kwamaxabiso), ibekwe kwindawo yokuqala ehlabathini kwaye phantse kabini ngokukhawuleza njengoko Latin America, leyo eyesibini izinga lokukhula ngokukhawuleza kummandla.
Ukukhula kweminye imimandla bekusezantsi kakhulu njengoko imfuno yabathengi iyonke iye yehla kwaye umda wezinto ezintsha ucuthekile, ngakumbi kwiivithamini kunye nezongezo zokutya.Oku kubonakala kakhulu eNyakatho Melika naseNtshona naseMpuma Yurophu, apho ukuthengiswa kweevithamini kunye nezongezo zokutya zafumana ukukhula okungalunganga kwi-2022 kwaye kulindeleke ukuba kuqhubeke ukuhla kwi-2023 (kwi-inflation basis).
Ukujonga uqikelelo lweminyaka emihlanu ezayo, ukusetyenziswa kuya kubuya ngokuthe ngcembe emva kokuthotywa koxinzelelo lokunyuka kwamaxabiso, kwaye yonke imimandla iya kuphinda ibuyele, nangona ezinye iindidi ziya kubona ukukhula okubuthathaka.Eli shishini lidinga iimoto ezintsha zokuyila ukuze zibuyele ngokukhawuleza.
Emva kokuphumla kokulawula ubhubhane, imfuno yabathengi baseTshayina iye yanda kakhulu, ithatha icandelo lezondlo zezemidlalo, eliye lafumana ukukhula okuqhumayo iminyaka emininzi, ukuya kwinqanaba eliphezulu kwi-2023. Ukuthengiswa kweemveliso ezingezizo iiprotheyini (ezifana ne-creatine) nazo ukunyuka, kunye nokuthengiswa kwezi mveliso kusekelwe kwimbono yezempilo ngokubanzi kwaye kuyanda ngaphaya kwabathandi bokuqina komzimba.
Imbonakalo yeevithamini kunye nezongezo zokutya ayicacanga ngo-2023, kwaye idatha iyonke ayinathemba kuba ukukhula kwentengiso kwi-Asia Pacific imaski ubuthathaka obubalulekileyo kweminye imimandla.Ngelixa ubhubhane lonyusile icandelo ngemfuno yokonyuka komzimba, liqhubekile nokuhla kwaye umzi-mveliso ujonge phambili kumaza alandelayo ophuhliso lwemveliso ukuqhuba ukukhula okutsha kwishishini phakathi koo-2020.
UJohnson & Johnson bajike icandelo leshishini lezempilo kubathengi bangena kwi-Kenvue Inc ngoMeyi ka-2023, ekwaluqhubekeko lwendlela yakutsha nje yokuhluthwa kwee-asethi kwishishini.Lilonke, ukudityaniswa kweshishini kunye nokufunyanwa akukabikho kwinqanaba le-2010s, kwaye le ndlela yolondolozo iya kuqhubeka ngo-2024.
1. Impilo yabasetyhini ikhokelela ekukhuleni
Impilo yabasetyhini yindawo apho imboni inokuphinda igxininise khona, kunye namathuba kumayeza angaphandle-the-counter, iivithamini kunye nezongezo zokutya, ukutya kwezemidlalo kunye nokulawula ubunzima.Izongezelelo zezondlo ezinxulumene nempilo yabasetyhini ziya kukhula nge-14% eNyakatho Melika, i-10% e-Asia-Pacific, kunye ne-9% eNtshona Yurophu ngo-2023. kwaye abaninzi baye bazuza impumelelo enkulu ekuqhubeleni phambili ukuguqula nokwandisa ukusuka kumyalelo kagqirha ukuya kumayeza athengwayo.
Ukuthengwa kweenkampani ezinkulu kukwabonisa umtsalane wecandelo lezempilo labasetyhini.Xa inkampani yezempilo yabathengi baseFransi uPierre Fabre wabhengeza ukufunyanwa kwe-HRA Pharma ngo-2022, yaqaqambisa iimveliso ze-OTC zezempilo zabasetyhini njengesizathu esiphambili sokufunyanwa.NgoSeptemba ka-2023, yabhengeza utyalo-mali lwayo kwi-MiYé, imveliso yokhathalelo lwempilo yabasetyhini eqalayo.I-Unilever iphinde yafumana i-brand yezempilo eyongezelelweyo i-Nutrafol ngo-2022.
2. Izongezo zokutya ezisebenza kakhulu nezinemisebenzi emininzi
Ngo-2023, kuya kubakho ukwanda kwinani lezongezo zokutya ezisebenzayo ezijongene neemfuno ezahlukeneyo zempilo.Oku kubangelwa ikakhulu ngumnqweno wabathengi wokunciphisa inkcitho ngexesha lokudodobala koqoqosho kwaye ngokuthe ngcembe baqwalasele imiba yabo yezempilo ngokwembono ebanzi.Ngenxa yoko, abathengi balindele ukubona iimveliso ezisebenzayo nezisebenzayo ezinokuhlangabezana ngokufanelekileyo neemfuno zabo ezininzi kwipilisi enye okanye ezimbini.
3. Amachiza okutya amalunga nokuphazamisa ishishini lokulawula ubunzima
Ukufika kwamachiza e-GLP-1 anciphisa umzimba afana ne-Ozempic kunye ne-Wegovy lelinye lawona mabali makhulu kwihlabathi lezempilo labathengi ngo-2023, kwaye ifuthe lawo kulawulo lobunzima kunye nokuthengiswa kwemveliso yempilo sele livakala.Ukujonga phambili, nangona kusekho amathuba kwiinkampani, ezinjengokukhokela abathengi ukuba bathathe amayeza anjalo ngamaxesha athile, xa bebonke, amachiza anjalo aya kwenza buthathaka ngokunzulu ukukhula kwekamva leendidi ezinxulumeneyo.
Uhlalutyo olubanzi lwemarike yezempilo yabathengi baseTshayina
UMBUZO: Ukusukela ekuphumleni ngocwangco kulawulo lobhubhani, yintoni imeko yophuhliso lweshishini lezempilo labathengi baseTshayina?
I-Kemo (uMcebisi oMkhulu kwiShishini le-Euromonitor International): Ishishini lezempilo labathengi laseTshayina lichaphazeleke ngokuthe ngqo sisibetho se-COVID-19 kwiminyaka yakutshanje, ebonisa ukuguquguquka okukhulu kweemarike.Ushishino lulonke lufumene ukukhula okukhawulezayo kwiminyaka emibini elandelelanayo, kodwa udidi lwentsebenzo lwahlulwa ngokucacileyo.Emva kokuphumla ngocwangco kulawulo lobhubhane ekupheleni kuka-2022, inani losulelo lonyuke ngokukhawuleza.Ngexesha elifutshane, ukuthengiswa kweendidi ze-OTC ezinxulumene neempawu ze-COVID-19 ezinjengomkhuhlane, i-antipyretics kunye ne-analgesia.Njengoko ubhubhani uwonke ubonisa ukuhla ngo-2023, ukuthengiswa kweendidi ezinxulumeneyo ngokuthe ngcembe kuya kubuyela kwimeko yesiqhelo ngo-2023.
Ukungena kwixesha lasemva kobhubhane, ukuzuza ekonyukeni okubalulekileyo kolwazi ngempilo yabathengi, imakethi yevithamini yasekhaya kunye neyongezelelweyo yokutya iyakhula, ifezekisa ukukhula okuphindwe kabini ngo-2023, kwaye iimveliso zempilo ngumbono wesidlo sesine. , kwaye abathengi abaninzi ngakumbi badibanisa iimveliso zempilo ekudleni kwabo kwansuku zonke.Ukusuka kwicala lokubonelela, kunye nokusebenza kwenkqubo ye-track-track yokubhalisa kunye nokufakwa kokutya kwezempilo, iindleko zeempawu zokungena kwintsimi yokutya okunempilo ziya kuncitshiswa kakhulu, kwaye inkqubo yokuqaliswa kwemveliso iya kwenziwa lula ngokufanelekileyo. iya kuba luncedo ekusungulweni kwemveliso kunye nokuthontelana kweempawu kwimarike.
Umbuzo: Ngaba kukho naziphi na iindidi ezifanele ukuqwalaselwa kule minyaka yakutshanje?
Kemo: Ukusukela oko ubhubhani uye wahlaziywa, ukongeza kuvuselelo oluthe ngqo lokuthengisa amayeza abandayo kunye nomkhuhlane, iindidi ezinxulumene neempawu ze "COVID-19 ende" nazo ziphumelele ukukhula okukhulu.Phakathi kwazo, iiprobiotics zithandwa phakathi kwabathengi ngenxa yeziphumo zabo zokomeleza ukhuseleko, kwaye ziye zaba lelinye lawona macandelo adumileyo kwintengiso kwiminyaka yakutshanje.I-Coenzyme Q10 yaziwa kakhulu kubathengi ngenxa yempembelelo yokukhusela entliziyweni, ukutsala abathengi "i-yangkang" ukukhawuleza ukuyithenga, kwaye ubungakanani bemarike buphindwe kabini kwiminyaka yamuva.
Ukongeza, utshintsho kwindlela yokuphila oluziswe sisibetho esitsha sesithsaba luye lwaqhuba ukuthandwa kwezinye izibonelelo zempilo.Ukuthandwa kokusebenza ekhaya kunye neeklasi ze-intanethi zonyuse imfuno yabathengi yeemveliso zempilo yamehlo.Iimveliso zempilo ezifana ne-lutein kunye ne-bilberry ziye zazuza ukwanda okukhulu kokungena ngeli xesha.Ngexesha elifanayo, kunye neeshedyuli ezingaqhelekanga kunye nobomi obukhawulezayo, ukondla kwesibindi kunye nokukhusela isibindi kuba yinto entsha yempilo phakathi kwabantu abatsha, ukuqhuba ukwanda ngokukhawuleza kweziteshi ze-intanethi kwiimveliso zokukhusela isibindi ezikhutshwe kwi-thistles, kudzu kunye nezinye izityalo. .
Q: Ngawaphi amathuba kunye nemingeni utshintsho lwedemographic oluzisa kushishino lwezempilo lwabathengi?
I-Kemo: Njengoko uphuhliso lwelizwe lam lungena kwixesha lenguqu enzulu, utshintsho kwisakhiwo se-demographic esibangelwa ukuhla kokuzalwa kunye nokuguga kwabantu kuya kuba nefuthe elibi kwishishini lezempilo labathengi.Ngokuchasene nemvelaphi yokwehla kwamazinga okuzalwa kunye nokuncipha kwamanani eentsana nabantwana, imakethi yezempilo yeentsana kunye nabantwana iya kuqhutywa kukwandiswa kweendidi kunye nokukhula kotyalo-mali lwabazali kwimpilo yeentsana kunye nomntwana.Imfundo yentengiso eqhubekayo iqhubela phambili nokukhuthaza ukwahlukahlukana kwemisebenzi yemveliso kunye nokubekwa kwimarike yezongezo zokutya kwabantwana.Ukongeza kwiindidi zabantwana zemveli ezinje ngeprobiotics kunye necalcium, abavelisi abaphambili bakwasasaza ngokukhutheleyo iimveliso ezinje nge-DHA, i-multivitamin, kunye ne-lutein ehambelana neengqikelelo ezisulungekileyo zobuzali zabazali besizukulwana esitsha.
Ngexesha elifanayo, kumxholo woluntu oluguga, abathengi asebekhulile baba liqela elitsha ekujoliswe kulo kwiivithamini kunye nezongezo zokutya.Ngokwahlukileyo kwizongezo zemveli zaseTshayina, izinga lokungena kwezongezo zale mihla phakathi kwabathengi abasele bekhulile baseTshayina lisezantsi noko.Abavelisi abajonge phambili baye baqalisa ngokulandelelana iimveliso zeqela labantu abadala, ezinje ngeemultivitamini zabantu abadala.Ngombono wesidlo sesine esifumana ukuthandwa phakathi kwabantu abadala, Ngokuthandwa kweefowuni eziphathwayo, eli candelo lemarike kulindeleke ukuba lingenise amandla okukhula.
Ixesha lokuposa: Dec-18-2023