Kungekudala, ingxelo yedatha yamva nje ekhutshwe yi-Plant Food Association (PBFA) kunye ne-Good Food Institute (GFI) ibonise ukuba kwi-2020, ukuthengiswa kokuthengisa ukutya okusekelwe kwizityalo e-United States kuya kuqhubeka nokukhula kwidijithi ephindwe kabini. izinga, ukwanda nge-27%, ukufikelela kubungakanani bemarike ye-7 yeebhiliyoni zeedola zaseMelika..Le datha igunyaziswe yi-PBFA kunye ne-GFI ukwenza uphando nge-SPINS.Ibonisa kuphela ukuthengiswa kweemveliso zezityalo ezithatha indawo yemveliso yezilwanyana, kubandakanywa inyama yezityalo, ukutya kwaselwandle kwezityalo, amaqanda ezityalo, iimveliso zobisi lwezityalo, i-seasonings yezityalo, njl. 2020.
Oku kukhula kwentengiso esekwe kwidola kuyahambelana kulo lonke elase-United States, ngokukhula okungaphezulu kwe-25% kwiphecana ngalinye lobalo.Izinga lokukhula kwemarike yokutya esekwe kwizityalo iphantse yaphinda kabini inqanaba lokukhula kwentengiso yokutya yase-US, eyonyuke nge-15% ngo-2020 ngenxa yokuvalwa kweendawo zokutyela ngenxa yesibetho esitsha sesithsaba kunye nabathengi beqokelela ukutya okuninzi ngexesha. ukuvalelwa.
Idatha yokuthengisa ye-7 yeebhiliyoni zeemveliso ezisekelwe kwizityalo zibonisa ukuba abathengi ngoku baphantsi kwenguqu "esisiseko".Abathengi abaninzi ngakumbi babandakanya ukutya okusekelwe kwizityalo kwizidlo zabo, ngakumbi ezo zinencasa entle kunye neempawu zempilo.imveliso.Kwangaxeshanye, ukukhula komyinge wama-27% ngokuyinxenye kubonisa utshintsho lokusetyenziswa kokutya kumakhaya ngexesha lobhubhane.Njengoko iivenkile ezithengisayo zenza ishishini elilahlekileyo kwimarike yenkonzo yokutya, ukukhula kwentengiso yeemveliso ezisekelwe kwizityalo kudlula kakhulu ukukhula kwayo yonke imarike yokutya nesiselo (+15%).
Uwama-2020 ngunyaka wempumelelo yokutya okusekwe kwizityalo.Ngokubanzi, ukukhula okumangalisayo kokutya okusekelwe kwizityalo, ngakumbi inyama esekelwe kwizityalo, kudlule ulindelo lwemarike, oluluphawu olucacileyo lwabathengi "lokutshintsha ukutya".Ukongeza, izinga lokungena kwekhaya kwiimveliso ezisekelwe kwizityalo nalo likhula ngokuthe ngcembe.Ngo-2020, i-57% yamakhaya athengela iimveliso ezisekelwe kwizityalo, ukusuka kwi-53%.
Kunyaka ophela nge-24 kaJanuwari ka-2021, ukuthengiswa kobisi lwezityalo e-US kunyuke nge-21.9% kumjelo wokulinganisa ukufikelela kwi-2.542 yeebhiliyoni zeedola, kubalelwa kwi-15% yentengiso yobisi olumanzi.Kwangaxeshanye, izinga lokukhula kobisi olusekwe kwizityalo liphindwe kabini kunobisi oluqhelekileyo, lubalelwa kwi-35% yemarike yokutya esekwe kwizityalo.Okwangoku, i-39% yamakhaya aseMelika athenga ubisi olusekelwe kwizityalo.
Ndimele ndikhankanye amandla emarike "ye-oat milk".Ubisi lwe-oat luyimveliso entsha kwintsimi yobisi lwezityalo eUnited States.Kwakungekho phantse irekhodi kwidatha kwiminyaka embalwa edlulileyo, kodwa iphumelele impumelelo enkulu kwiminyaka yamuva.Ngo-2020, ukuthengiswa kobisi lwe-oat kunyuke nge-219.3% ukuya kuthi ga kwi-264.1 yezigidi zeedola, ukodlula ubisi lwesoya ukuze ibe lolona didi luphezulu lobisi olusekwe kwizityalo.
Inyama yezityalo yeyesibini ngobukhulu imveliso esekwe kwisityalo, enexabiso le-US$ 1.4 yebhiliyoni ngo-2020, kwaye intengiso inyuke nge-45% ukusuka kwi-962 yezigidi zeedola zaseMelika ngo-2019. Izinga lokukhula kwenyama yezityalo liphindwe kabini kunenyama yesintu I-2.7% yentengiso yenyama epakishiweyo.Okwangoku, i-18% yamakhaya aseMelika athenga inyama esekwe kwizityalo, ukusuka kwi-14% ngo-2019.
Kudidi lweemveliso zenyama yezityalo, ukutya kwaselwandle okusekelwe kwizityalo kufuneka kuhoywe.Nangona isiseko sodidi lwemveliso sisincinci, ukuthengiswa kweemveliso zokutya kwaselwandle ezisekwe kwizityalo kulindeleke ukuba kukhule kakhulu kule minyaka imbalwa izayo, ngokunyuka nge-23% ngo-2020, ukuya kuthi ga kwi-12 yezigidi zeedola.
Ngo-2020, iimveliso zeyogathi ezisekelwe kwisityalo kwimarike yase-US ziya kukhula nge-20.2%, ephantse ibe ngamaxesha angama-7 e-yogurt yendabuko, kunye neentengiso ezifikelela kwi-343 yezigidi zeedola zase-US.Njengoluhlu oluncinci lweyogathi, iyogathi esekwe kwisityalo ngoku iyanda, kwaye ithandwa kakhulu kwiimarike zaseYurophu naseMelika.Iyogathi evundiswe kwizinto ezikrwada ezisekwe kwizityalo ineenzuzo zokusebenza zamafutha aphantsi kunye neprotheyini ephezulu.Njengodidi olutsha kwiyogathi, kukho indawo eninzi yophuhliso lwemarike yexesha elizayo.
Kwimarike yasekhaya, iinkampani ezininzi sele zisebenzisa imveliso yeyogathi esekwe kwizityalo, kubandakanya iYili, iMengniu, iSanyuan, kunye neNongfu Spring.Nangona kunjalo, ngokubhekisele kwimeko yangoku yophuhliso, iyogathi esekwe kwizityalo isenengxaki e-China, ezinje ngokuba ulwazi lwabathengi lusekwinqanaba le-niche, amaxabiso emveliso aphezulu kancinci, kunye neengxaki zokungcamla.
Itshizi esekwe kwizityalo kunye namaqanda asekwe kwizityalo zezona ndidi zikhula ngokukhawuleza zamacandelo emarike asekelwe kwizityalo.Isonka samasi semifuno sikhule nge-42%, phantse isantya sokukhula kwesonka samasi esiphindwe kabini, kunye nobukhulu bemarike ye-US $ 270 yezigidi.Amaqanda ezityalo anyuke nge-168%, phantse amaxesha angama-10 amaqanda emveli, kwaye ubungakanani bemarike bufikelele kwi-27 yezigidi zeedola zaseMelika.Ukuqala ngo-2018, amaqanda asekelwe kwizityalo akhule ngaphezu kwe-700%, eliphindwe ka-100 izinga lokukhula kwamaqanda esintu.
Ukongeza, imarike yebhotolo esekwe kwimifuno nayo ikhule ngokukhawuleza, ibalelwa kwi-7% yodidi lwebhotolo.Izityalo ze-creamer zanda nge-32,5%, idatha yokuthengisa ifikelele kwi-394 yezigidi zeedola zase-US) zibalwa kwi-6% yecandelo le-creamer.
Ngokukhula kwemarike esekwe kwizityalo, izigebenga ezininzi kwishishini lokutya zinika ingqalelo enye intengiso yeeprotheyini kwaye ziphuhlisa iimveliso ezinxulumeneyo.Kutshanje, i-Beyond Meat ibhengeze intsebenziswano kunye neengxilimbela ezimbini zokutya okukhawulezayo zehlabathi uMcDonald's kunye neQela leYum (KFC / Taco Bell / Pizza Hut), kwaye kwangaxeshanye bafikelele kwisivumelwano kunye nePepsi ukuphuhlisa i-snacks kunye neziselo ezibandakanya iprotein yezityalo.
Ukusuka kwi-Nestle ukuya kwi-Unilever kunye neDanone, ii-brand ze-CPG eziphambili zehlabathi zingena kumdlalo;ukusuka kwiTyson Foods ukuya kwi-JBS iinkampani ezinkulu zenyama;ukusuka eMcDonald's, Burger King, KFC ukuya Pizza Hut, Starbucks kunye Domino's;kwiinyanga ezili-12 ezidlulileyo, uKroger (Kroger) kunye noTesco (Tesco) kunye nabanye abathengisi abahamba phambili baye benza "ukubheja okukhulu" kwiprotheni engenye.
Ngokumalunga nokuba inkulu kangakanani imarike enokubakho, kunzima ukuqikelela, kuba abaqhubi bokuthenga becandelo ngalinye bahluke.Ezinye iimveliso zinzima ngakumbi kunezinye.Ixabiso lisengumqobo.Abathengi basazamana nencasa, ukuthungwa kunye neprotheyini yezilwanyana ivavanywa kakhulu ngokwesondlo.
Kutshanje, ingxelo ekhutshwe yiBoston Consulting Group kunye neBlue Horizon Corporation iqikelela ukuba ngo-2035, ezinye iiproteni ezisekelwe kwizityalo, ii-microorganisms kunye nenkcubeko yeeseli ziya kwenza i-11% yemarike yeeprotheyini zehlabathi (i-290 yeebhiliyoni zeedola).Kwixesha elizayo, siya kuqhubeka nokubona ukwanda kwemveliso yeprotheyini yezilwanyana kwixesha elithile, nokuba isabelo sezinye iiprotheni siyanda, kuba imarike yeeprotheyini iyonke isakhula.
Iqhutywa ziinkxalabo zabathengi malunga nempilo yomntu, uzinzo, ukhuseleko lokutya, kunye nentlalontle yezilwanyana, umdla wabantu kushishino lokutya olusekelwe kwizityalo uye wanda, kwaye ukuqhambuka kobhubhani wesithsaba esitsha kuzise ukomelela okongeziweyo kwintengiso yokutya esekwe kwizityalo.Ezi zinto ziya kuqhubeka ziqhuba ukusetyenziswa kokutya okusekelwe kwizityalo ixesha elide.
Ngokutsho kwedatha yeMintel, ukusuka kwi-2018 ukuya kwi-2020, amabango asekelwe kwizityalo ekutyeni okusanda kuqaliswa kunye neziselo e-United States anyuke nge-116%.Kwangelo xesha, iipesenti ezingama-35 zabathengi baseMelika bayavuma ukuba ubhubhani we-COVID-19/coronavirus ungqina ukuba abantu kufuneka banciphise ukusetyenziswa kwezilwanyana.Ukongeza, phakathi kokuveliswa kwemveliso esekelwe kwizityalo kunye nokubuyela ngokuthe ngcembe kumanyathelo okuthenga angenamiqathango, u-2021 uya kunika abathengisi ngamathuba amaninzi okutsala abathengi abaninzi kunye nokwandisa iimveliso zabo ezisekelwe kwizityalo.
Ixesha lokuposa: Apr-19-2021