Eminyakeni yamuva nje, njengoba isidingo sabathengi semikhiqizo yezempilo yemvelo senyukile, imikhiqizo ye-herbal supplement iye yaletha amaphuzu amasha okukhula.Nakuba imboni inezici ezingezinhle ngezikhathi ezithile, ukwethenjwa okuphelele kwabathengi kuyaqhubeka nokukhuphuka.Idatha yemakethe ehlukahlukene iphinda ikhombise ukuthi abathengi abathenga izithasiselo zokudla baningi kunangaphambili.Ngokusho kwedatha yemakethe ye-Innova Market Insights, phakathi kuka-2014 no-2018, isilinganiso senani lomhlaba wonke lezithako zokudla ezikhishwe ngonyaka sasingu-6%.
Idatha efanelekile ibonisa ukuthi izinga lokukhula lonyaka lemboni yezithako zokudla e-China ngu-10% -15%, lapho ubukhulu bemakethe budlula ama-yuan ayizigidi eziyizinkulungwane ezingama-460 ngo-2018, kanye nokudla okukhethekile okufana nokudla okusebenzayo (QS/SC) nokudla okukhethekile kwezokwelapha.Ngo-2018, usayizi wemakethe usuwonke udlule ama-yuan ayizigidi eziyizinkulungwane ezingama-750.Isizathu esikhulu ukuthi imboni yezempilo ingenise amathuba amasha entuthuko ngenxa yokuthuthukiswa komnotho kanye nezinguquko ekwakhekeni kwabantu.
Izithako zezitshalo zase-US zidlula ku-$8.8 billion
NgoSepthemba 2019, i-American Board of Plants (ABC) yakhipha umbiko wemakethe yamakhambi wakamuva.Ngo-2018, ukuthengiswa kwezithako zemithi zase-US kukhuphuke ngo-9.4% uma kuqhathaniswa no-2017. Usayizi wemakethe ufinyelele ku-8.842 wamadola aseMelika, okuwukunyuka kwamaRandi ayizigidi ezingu-757 kusukela ngonyaka odlule.Ukuthengisa, irekhodi eliphakeme kakhulu kusukela ngo-1998. Idatha iphinde ibonise ukuthi i-2018 ingunyaka we-15 olandelanayo wokukhula ekuthengisweni kwe-herbal supplement, okubonisa ukuthi okuthandwa ngabathengi bemikhiqizo enjalo kubonakala kakhulu, futhi le datha yemakethe itholakala ku-SPINS ne-NBJ.
Ngokungeziwe ekuthengisweni okuqinile okuphelele kwezithako zokudla zemithi ngo-2018, ukuthengiswa okuphelele kweziteshi ezintathu zemakethe eziqashwe yi-NBJ kukhuphuke ngo-2018. Ukuthengiswa kwe-herbal supplements direct sales channel kukhule ngokushesha kakhulu onyakeni wesibili olandelanayo, kukhula ngo-11.8 % ngo-2018, ifinyelele ku-$4.88 billion.Isiteshi semakethe esikhulu se-NBJ sithole ukukhula okuqinile kwesibili ngo-2018, safinyelela ku-$1.558 billion, okuwukunyuka ngo-7.6% unyaka nonyaka.Ukwengeza, idatha yemakethe ye-NBJ ikhombisa ukuthi ukuthengiswa kwezithako zemithi ezitolo zokudla zemvelo nezempilo ngo-2008 kwaba nenani lezigidi ezingu-2,804 zamaRandi, okuwukunyuka kwama-6.9% ngo-2017.
Impilo yamasosha omzimba kanye nokuphathwa kwesisindo kube ithrendi evamile
Phakathi kwezithako zokudla ezithengiswa kakhulu ngamakhambi ezitolo zezitolo ezijwayelekile e-United States, imikhiqizo esekelwe ku-Marrubium vulgare (Lamiaceae) inokuthengiswa okuphezulu kakhulu konyaka kusukela ngo-2013, futhi ihlala injalo ngo-2018. Ngo-2018, ukuthengiswa okuphelele kwemikhiqizo yezempilo ebabayo ye-mint bekungamaRandi ayizigidi ezingu-146.6, ukwanda ngo-4.1% kusukela ngo-2017. I-mint ebabayo inokunambitheka okubabayo futhi ngokwesiko isetshenziselwa ukwelapha izifo zokuphefumula ezifana nokukhwehlela kanye nemikhuhlane, futhi ingaphansi kwezifo zokugaya ezifana nobuhlungu besisu kanye nezibungu zamathumbu.Njengesengezo sokudla, ukusetshenziswa okuvame kakhulu okwamanje kusekuhlanganiseni okucindezela ukukhwehlela kanye ne-lozenge.
I-Lycium spp., Izithasiselo zamajikijolo e-Solanaceae zikhule zaba namandla kakhulu eziteshini ezijwayelekile ngo-2018, ngokuthengiswa kwenyuke ngo-637% kusukela ngo-2017. Ngo-2018, ukuthengiswa okuphelele kwamajikijolo e-goji bekungamadola aseMelika ayizigidi eziyi-10.4102, kukleliswe endaweni yama-26 esiteshini.Ngesikhathi sokujahwa kwe-superfoods ngo-2015, amajikijolo e-goji aqale avela ezithasiselweni ezingamakhambi ezingama-40 eziteshini ezijwayelekile.Ngo-2016 nango-2017, ngokuvela kokudla okusha okuhlukahlukene, ukuthengiswa okujwayelekile kwamajikijolo e-goji kwehlile, kepha ngo-2018, amajikijolo e-goji aphinde amukelwe yimakethe.
Idatha yemakethe ye-SPINS ibonisa ukuthi amaphela athengiswa kakhulu esiteshini esivamile ngo-2018 agxila ekunciphiseni isisindo.I-Reliable Nutrition Association (CRN) 2018 Dietary Supplement Consumer Survey, u-20% wabasebenzisi be-supplement e-United States bathenge imikhiqizo yokuncipha kwesisindo edayiswe ngo-2018. Kodwa-ke, abasebenzisi be-supplement abaneminyaka engu-18-34 kuphela ababhale ukwehla kwesisindo njengesinye sezizathu eziyisithupha eziyinhloko. ukuthatha izithasiselo.Njengoba kuboniswe embikweni wangaphambilini wemakethe ye-HerbalGram, abathengi baya ngokuya bekhetha imikhiqizo yokulawula isisindo kunokulahlekelwa isisindo, ngenhloso yokuthuthukisa impilo yonke.
Ngaphezu kwamajikijolo e-goji, ukuthengiswa okujwayelekile kwezinye izithako eziphezulu ezingama-40 ngo-2018 kukhuphuke ngaphezu kuka-40% (ngamadola aseMelika): Withania somnifera (Solanaceae), Sambucus nigra (Adoxaceae) kanye neBarberry (Berberis spp., Berberidaceae).Ngo-2018, ukuthengiswa kwesiteshi samagilebhisi esidakiwe saseNingizimu Afrika kukhuphuke ngo-165.9% unyaka nonyaka, nokuthengiswa okuphelele kuka-$7,449,103.Ukuthengiswa kwe-elderberry kuphinde kwazuza ukukhula okuqinile ngo-2018, kusuka ku-138.4% ngo-2017 kuya ku-2018, kwafinyelela ku-$ 50,979,669, okwenza kube impahla yesine ethengiswa kakhulu esiteshini.Esinye isiteshi esisha esivamile esinama-40-plus ngo-2018 yi-Fun Bull, ekhuphuke ngaphezu kwama-40%.Ukuthengisa kukhuphuke ngo-47.3% uma kuqhathaniswa no-2017, okuhlanganisa u-$5,060,098.
I-CBD namakhowe iba izinkanyezi zamashaneli emvelo
Kusukela ngo-2013, i-turmeric ibe isithako se-herbal supplementation esithengiswa kakhulu esiteshini sokuthengisa semvelo sase-US.Kodwa-ke, ngo-2018, ukuthengiswa kwe-cannabidiol (CBD) kwanda, isithako sesitshalo se-cannabis esisebenza kwengqondo kodwa esingenabuthi esingazange sibe nje isithako esithengiswa kakhulu eziteshini zemvelo, kodwa futhi nempahla eluhlaza ekhula ngokushesha..Idatha yemakethe ye-SPINS ikhombisa ukuthi ngo-2017, i-CBD yaqala ukuvela ohlwini lwama-40 aphezulu eziteshi zemvelo, yaba ingxenye ye-12 ethengiswa kakhulu, ukuthengisa kukhuphuka ngo-303% unyaka nonyaka.Ngo-2018, ukuthengiswa okuphelele kwe-CBD bekungama-US $52,708,488, okuwukunyuka kwama-332.8% kusuka ku-2017.
Ngokusho kwedatha yemakethe ye-SPINS, cishe amaphesenti angama-60 wemikhiqizo ye-CBD ethengiswa eziteshini zemvelo e-United States ngo-2018 ama-tinctures angewona utshwala, alandelwa amaphilisi namaphilisi athambile.Iningi lemikhiqizo ye-CBD iqondiswe kokubalulekile kwezempilo okungaqondile, futhi ukwesekwa ngokomzwelo nempilo yokulala kuwukusetshenziswa kwesibili okuthandwa kakhulu.Yize ukuthengiswa kwemikhiqizo ye-CBD kukhuphuke kakhulu ngo-2018, ukuthengiswa kwemikhiqizo ye-cannabis kwehle ngo-9.9%.
Izinto zokusetshenziswa ezinezinga lemvelo lokukhula kwesiteshi ezingaphezu kuka-40% ama-elderberry (93.9%) kanye namakhowe (amanye).Ukuthengiswa kwemikhiqizo enjalo kukhuphuke ngo-40.9% uma kuqhathaniswa no-2017, futhi ukuthengiswa kwemakethe ngo-2018 kwafinyelela ku-US $ 7,800,366.Ilandela i-CBD, i-elderberry namakhowe (abanye), i-Ganoderma lucidum ikleliswe endaweni yesine ekukhuleni kokuthengisa ezintweni ezingavuthiwe eziphezulu ezingama-40 zamashaneli emvelo ngo-2018, inyuke ngo-29.4% unyaka nonyaka.Ngokusho kwedatha yemakethe ye-SPINS, amakhowe (amanye) athengiswa kakhulu ngendlela yamaphilisi emifino nezimpushana.Imikhiqizo eminingi yamakhowe ephezulu ibeka impilo yokuzivikela komzimba noma ingqondo njengento ebaluleke kakhulu empilweni, elandelwa ukusetshenziswa okungaqondile.Ukuthengiswa kwemikhiqizo yamakhowe ngempilo yokuzivikela komzimba kungase kukhule ngenxa yokwandiswa kwenkathi yomkhuhlane ngo-2017-2018.
Abathengi bagcwele "ukuzethemba" embonini yezokudla
I-Reliable Nutrition Association (CRN) nayo ikhiphe izindaba ezinhle ngoSepthemba.I-CRN Dietary Supplement Consumer Survey ilandelela ukusetshenziswa kwabathengi kanye nezimo zengqondo ezithasiselweni zokudla, futhi labo abahlolisiswa e-United States banomlando wokusebenzisa "imvamisa ephezulu" yezithako zokudla.Amaphesenti angu-77 abantu baseMelika abahlolisisiwe bathi basebenzisa izithasiselo zokudla, izinga eliphezulu lokusetshenziswa elibikwe kuze kube manje (inhlolovo ixhaswe yi-CRN, futhi i-Ipsos yenza inhlolovo yabantu abadala baseMelika abangu-2006 ngo-August 22, 2019. Inhlolovo yokuhlaziya).Imiphumela yocwaningo lwango-2019 iphinde yaqinisekisa ukuzethemba nokwethenjwa kwabathengi embonini yezokudla kanye nesengezo sokudla.
Izithako zokudla yizona ezihamba phambili ekunakekelweni kwezempilo namuhla.Ngokusungulwa okuqhubekayo kwemboni, akunakuphikwa ukuthi le mikhiqizo elawulwayo isiye yaba yinsakavukela.Abantu baseMelika abangaphezu kwezingxenye ezintathu kwezine bathatha izithasiselo zokudla njalo ngonyaka, okuwumkhuba ocacile, ophakamisa ukuthi izithako zidlala indima ebalulekile ohlelweni lwabo lwezempilo lulonke.Njengoba imboni, abagxeki, nabalawuli benquma ukuthi bangayibuyekeza kanjani futhi kanjani imithetho yezengezo zokudla ukuze baphathe imakethe eyizigidi eziyizinkulungwane ezingama-40, ukusetshenziswa okwandayo kwabathengi kwezithasiselo kuzoba ukukhathazeka kwabo okuyinhloko.
Izingxoxo ezimayelana nemithetho yokwengeza zivame ukugxila ekuqaphelweni, ezinqubweni, nasekuntulekeni kwezinsiza, konke okuyimibono esebenzayo, kodwa futhi ukhohlwe ukuqinisekisa ukuphepha kwemakethe nokusebenza ngempumelelo komkhiqizo.Abathengi bafuna ukuthenga izithasiselo zokudla ezisiza abathengi ukuthi babambe iqhaza ngokugcwele empilweni yabo enempilo.Leli yiphuzu lokushayela elizoqhubeka nokuba nomthelela ekubunjweni kabusha kwezimakethe eminyakeni ezayo, kanye nemizamo yabalawuli.Kuphinde futhi kube ikhwelo lokuthi bonke abathintekayo ochungechungeni lokuhlinzekwa kwempahla baqinisekise ukuthi baletha imikhiqizo ephephile, esebenzayo, eqinisekiswe ngokwesayensi nehloliwe emakethe futhi bazuzise abathengi abathemba izithasiselo njalo ngonyaka.
Isikhathi sokuthumela: Oct-25-2019