Ukuthengiswa kwemikhiqizo yezempilo yabathengi emhlabeni jikelele kulindeleke ukuthi kufinyelele ku-$322 billion ngo-2023, kukhule ngezinga lonyaka lika-6% (ngokwesisekelo sokungaguquki, ngokwemali eqhubekayo).Ezimakethe eziningi, ukukhula kuqhutshwa kakhulu ukwenyuka kwamanani ngenxa yokwehla kwamandla emali, kodwa ngisho nangaphandle kokubalwa kwe-inflation, imboni isalindeleke ukuthi ikhule ngo-2% ngo-2023.
Ngenkathi ukukhula kokuthengiswa kwezempilo kwabathengi kukonke ngo-2023 kulindeleke ukuthi kuhambisane ngokubanzi no-2022, abashayeli bokukhula bahluke kakhulu.Izehlakalo zezifo zokuphefumula zaziphezulu kakhulu ngo-2022, ngemithi yokukhwehlela nebandayo eqopha ukuthengiswa ezimakethe eziningi.Kodwa-ke, ngo-2023, ngenkathi ukuthengiswa kwemithi yokukhwehlela neyomkhuhlane kukhuphuka engxenyeni yokuqala yonyaka, okuqhubekisela phambili ukukhula kokuthengisa okunempilo unyaka wonke, ukuthengiswa sekukonke kuzoba ngaphansi kwamazinga ka-2022.
Ngokombono wesifunda, esifundeni sase-Asia-Pacific, ukusabalala kobhubhane lwe-COVID-19 nezinye izifo zokuphefumula, okuhambisana nokuziphatha kwabathengi ngokubamba nokubamba imithi, kugqugquzele ukuthengiswa kwamavithamini, izithasiselo zokudla kanye nokunye okuningi. izidakamizwa eziphikisayo, ezishayela izinga lokukhula kwe-Asia-Pacific Ifinyelela kalula ku-5.1% (ngaphandle kokwehla kwamandla emali), ikleliswe kuqala emhlabeni futhi icishe iphindwe kabili ngokushesha kuneLatin America, enezinga lesibili lokukhula okusheshayo esifundeni.
Ukukhula kwezinye izifunda bekuphansi kakhulu njengoba isidingo sabathengi sisonke sehla futhi nobubanzi bezinto ezintsha bancipha, ikakhulukazi kumavithamini nezithako zokudla.Lokhu kubonakala kakhulu eNyakatho Melika naseNtshonalanga naseMpumalanga Yurophu, lapho ukuthengiswa kwamavithamini kanye nezithako zokudla kuhlangabezane nokukhula okungekuhle ngo-2022 futhi kulindeleke ukuthi kuqhubeke ukwehla ngo-2023 (ngokwesisekelo sokungewona ukwehla kwamandla emali).
Uma ubheka isibikezelo seminyaka emihlanu ezayo, ukusetshenziswa kuzobuya kancane kancane ngemva kokudamba kwengcindezi yokwehla kwamandla emali, futhi zonke izifunda zizobuya, nakuba ezinye izigaba zizobona ukukhula okubuthakathaka kuphela.Imboni idinga izimoto ezintsha ukuze zilulame ngokushesha.
Ngemuva kokuxegiswa kokulawula ubhubhane, isidingo sabathengi baseShayina sikhule kakhulu, sithatha isigaba somsoco wezemidlalo, osekuyiminyaka eminingi sibhekene nokukhula okuqhumayo, kuya ezingeni eliphezulu ngo-2023. Ukuthengiswa kwemikhiqizo engewona amaprotheni (njenge-creatine) nakho kukhona. ukwanda, kanye nokumakethwa kwale mikhiqizo kusekelwe kumbono wezempilo ojwayelekile futhi kunwebeka ngaphezu kwabathandi bokufaneleka.
Umbono wamavithamini nezithako zokudla awucaci kahle ngo-2023, futhi idatha iyonke ayinathemba ngoba ukukhula kokuthengisa e-Asia Pacific kufihla ubuthakathaka obubonakalayo kwezinye izifunda.Ngenkathi ubhubhane selukhuphule isigaba ngesidingo sokukhushulwa kokuzivikela komzimba, luqhubekile nokwehla futhi imboni ibheke ngabomvu igagasi elilandelayo lokuthuthukiswa komkhiqizo ukuthuthukisa ukukhula okusha embonini maphakathi nawo-2020.
UJohnson & Johnson baqale uphiko lwebhizinisi lezempilo labathengi bangena e-Kenvue Inc ngoMeyi 2023, okuphinde kube ukuqhubeka kwenkambiso yakamuva yokuhlukaniswa kwempahla embonini.Sekukonke, ukuhlanganiswa kwezimboni nokutholwa akukakafiki emazingeni ka-2010, futhi lo mkhuba wokulandela imithetho uzoqhubeka kuze kube ngu-2024.
1. Impilo yabesifazane iholela ekukhuleni
Impilo yabesifazane iyindawo lapho imboni ingagxila khona kabusha, ngamathuba emithini ethengwayo, amavithamini kanye nezithako zokudla, ukondliwa kwezemidlalo kanye nokulawula isisindo.Izithako zokudla okunomsoco eziphathelene nempilo zabesifazane zizokhula ngo-14% eNyakatho Melika, ngo-10% e-Asia-Pacific, kanye no-9% eNtshonalanga Yurophu ngo-2023. Izinkampani kulezi zindawo zenze imikhiqizo yezempilo yabesifazane eqondise izidingo ezihlukahlukene kanye namaqembu eminyaka yobudala kanye nemijikelezo yokuya esikhathini, futhi abaningi baye bathola impumelelo enkulu ekuqhubekeni nokuguqula nokwandisa isuka ebhalweni kadokotela iye emithini ethengwayo.
Ukuthengwa kwezinkampani ezinkulu nakho kubonisa ukukhanga komkhakha wezempilo wabesifazane.Ngenkathi inkampani yezempilo yabathengi baseFrance uPierre Fabre imemezela ukutholwa kwe-HRA Pharma ngo-2022, yagqamisa imikhiqizo emisha yenkampani yezempilo yabesifazane ye-OTC njengesizathu esibalulekile sokutholwa.NgoSepthemba 2023, yamemezela ukutshalwa kwezimali kwayo kwaMiYé, umkhiqizo wokunakekelwa kwezempilo wabesifazane baseFrance.I-Unilever iphinde yathola uhlobo lwesithasiselo sezempilo i-Nutrafol ngo-2022.
2. Isengezo sokudla esisebenza kahle kakhulu futhi esisebenza ngezindlela eziningi
Ngo-2023, kuzoba nokwenyuka kwenani lezithako zokudla ezisebenzayo ezibhekana nezidingo zezempilo ezahlukahlukene.Lokhu kungenxa yesifiso sabathengi sokunciphisa ukusetshenziswa kwemali ngesikhathi sokuwohloka komnotho futhi kancane kancane bacabangele izindaba zabo zezempilo ngombono obanzi.Ngenxa yalokho, abathengi balindele ukubona imikhiqizo ephumelelayo nephumelela kakhulu engahlangabezana ngokuphumelelayo nezidingo zabo eziningi ngephilisi elilodwa noma amabili.
3. Izidakamizwa zokudla sezizophazamisa imboni yokulawula isisindo
Ukufika kwezidakamizwa ze-GLP-1 zokwehlisa isisindo ezifana ne-Ozempic ne-Wegovy kungenye yezindaba ezinkulu emhlabeni wezempilo yabathengi ngo-2023, futhi umthelela wayo ekulawuleni isisindo nasekuthengisweni kwemikhiqizo yokuphila kahle usuyazwakala.Uma sibheka phambili, nakuba asekhona amathuba ezinkampani, njengokuqondisa abathengi ukuthi baphuze le mithi njalonjalo, sekukonke, imithi enjalo izokwehlisa kakhulu ukukhula kwesikhathi esizayo kwezigaba ezihlobene.
Ukuhlaziywa okuphelele kwemakethe yezempilo yabathengi yaseChina
Q: Selokhu kwaxegiswa ngendlela ehlelekile ukulawula ubhubhane, imuphi umkhuba wokuthuthuka kwemboni yezempilo yabathengi baseChina?
I-Kemo (Umxhumanisi Omkhulu Wezimboni we-Euromonitor International): Imboni yezempilo yabathengi yaseChina ithintwe ngokuqondile ubhubhane lwe-COVID-19 eminyakeni yamuva nje, okubonisa ukuguquguquka okukhulu kwezimakethe.Imboni iyonke izuze ukukhula ngokushesha iminyaka emibili ilandelana, kodwa ukusebenza kwesigaba kuhluke ngokusobala.Ngemuva kokuxegiswa okuhlelekile kokulawula ubhubhane ekupheleni kuka-2022, isibalo sezifo sanda ngokushesha.Esikhathini esifushane, ukuthengiswa kwezigaba ze-OTC ezihlobene nezimpawu ze-COVID-19 ezinjengomkhuhlane, i-antipyretics kanye ne-analgesia.Njengoba ubhubhane selulonke lukhombisa ukwehla ngo-2023, ukuthengiswa kwezigaba ezihlobene kancane kancane kuzobuyela kokujwayelekile ngo-2023.
Ukungena enkathini yangemva kobhubhane, ukuzuza ekwandeni okukhulu kokuqwashisa ngezempilo kwabathengi, imakethe yasekhaya yamavithamini kanye nesengezo sokudla iyakhula, ifinyelela ukukhula okunamadijithi aphindwe kabili ngo-2023, futhi imikhiqizo yezempilo ingumqondo wesidlo sesine. , futhi abathengi abaningi ngokwengeziwe bahlanganisa imikhiqizo yezempilo ekudleni kwabo kwansuku zonke.Kusukela ohlangothini lokuhlinzeka, ngokusebenza kwesistimu ye-dual-track yokubhaliswa nokufakwa kokudla kwezempilo, izindleko zemikhiqizo yokungena emkhakheni wokudla kwezempilo zizoncishiswa kakhulu, futhi inqubo yokwethulwa komkhiqizo izokwenziwa ibe lula ngempumelelo, okuyinto izoba nomthelela ekusungulweni komkhiqizo kanye nokuthutheleka kwemikhiqizo emakethe.
Umbuzo: Ingabe zikhona izigaba ezifanele ukunakwa eminyakeni yamuva nje?
I-Kemo: Njengoba lolu bhubhane seluxegisiwe, ngaphezu kokugqugquzelwa okuqondile kokuthengiswa kwezidakamizwa ezinciphisa umkhuhlane kanye nemfiva, izigaba ezihlobene nezimpawu ze-“COVID-19 ende” nazo zizuze ukukhula okukhulu.Phakathi kwawo, ama-probiotics athandwa phakathi kwabathengi ngenxa yemiphumela yawo yokuqinisa amasosha omzimba, futhi abe ngesinye sezigaba ezidume kakhulu emakethe eminyakeni yamuva.I-Coenzyme Q10 yaziwa kakhulu kubathengi ngomphumela wayo wokuvikela enhliziyweni, iheha abathengi “abayi-yangkang” ukuthi baphuthume ukuyithenga, futhi usayizi wemakethe uphindwe kabili eminyakeni yamuva.
Ngaphezu kwalokho, izinguquko endleleni yokuphila ezilethwa ubhubhane olusha lomqhele nazo ziqhubekisele phambili ukuthandwa kwezinye izinzuzo zezempilo.Ukuduma komsebenzi wasekhaya kanye namakilasi aku-inthanethi kukhuphule isidingo sabathengi semikhiqizo yezempilo yamehlo.Imikhiqizo yezempilo efana ne-lutein ne-bilberry izuze ukwanda okukhulu kokungena phakathi nalesi sikhathi.Ngesikhathi esifanayo, ngamashejuli angavamile kanye nempilo esheshayo, ukondla kwesibindi nokuvikela isibindi kuba umkhuba omusha wezempilo phakathi kwabantu abasha, okushayela ukwanda okusheshayo kweziteshi ze-inthanethi zemikhiqizo yokuvikela isibindi ekhishwe kumakhakhasi, kudzu nezinye izitshalo. .
Q: Yimaphi amathuba nezinselelo ukushintshwa kwezibalo zabantu okuletha embonini yezempilo yabathengi?
I-Kemo: Njengoba ukuthuthukiswa kwenani labantu bezwe lami kungena enkathini yenguquko ejulile, izinguquko zesakhiwo sezibalo ezibangelwa ukwehla kwezinga lokuzalwa nokuguga nazo zizoba nomthelela omkhulu embonini yezempilo yabathengi.Ngokumelene nesizinda sokwehla kwamazinga okuzalwa kanye nokuncipha kwenani lezingane nezingane, imakethe yezempilo yezingane nezingane izoqhutshwa ukwanda kwezigaba kanye nokukhula kokutshalwa kwezimali kwabazali kwezempilo yezingane nengane.Imfundo yemakethe eqhubekayo iyaqhubeka nokukhuthaza ukuhlukahluka kwemisebenzi yomkhiqizo kanye nokuma emakethe yezokudla yezingane.Ngaphezu kwezigaba zezingane zendabuko ezifana nama-probiotics ne-calcium, abakhiqizi abahamba phambili baphinde bathumele ngenkuthalo imikhiqizo efana ne-DHA, i-multivitamin, ne-lutein ehambisana nemibono yokukhulisa izingane ephucuziwe yabazali besizukulwane esisha.
Ngesikhathi esifanayo, esimweni somphakathi osekhulile, abathengi asebekhulile baba iqembu elisha elihlosiwe lamavithamini kanye nezithako zokudla.Ihlukile kuzithasiselo zendabuko zaseShayina, izinga lokungena lezithasiselo zesimanje phakathi kwabathengi asebekhulile baseShayina liphansi uma kuqhathaniswa.Abakhiqizi ababheke phambili baye bethula imikhiqizo ngokulandelana kweqembu labadala, njengama-multivitamine abantu abadala.Ngomqondo wokudla kwesine ozuza ukuduma kubantu abadala, Ngokuduma komakhalekhukhwini, le ngxenye yemakethe kulindeleke ukuthi ilethe amandla okukhula.
Isikhathi sokuthumela: Dec-18-2023