Muva nje, umbiko wedatha wakamuva okhishwe yi-Plant Food Association (PBFA) kanye ne-Good Food Institute (GFI) uveze ukuthi ngo-2020, ukuthengiswa kwezitolo zokudla okusekelwe ezitshalweni e-United States kuzoqhubeka nokukhula ngamadijithi amabili. isilinganiso, sikhula ngo-27%, sifinyelela usayizi wemakethe wama-dollar ayizigidi eziyizinkulungwane ezingu-7..Le datha inikezwe i-PBFA kanye ne-GFI ukwenza uphenyo ngabakwa-SPINS.Ibonisa kuphela ukuthengiswa kwemikhiqizo esekelwe ezitshalweni ethatha indawo yemikhiqizo yezilwane, okuhlanganisa inyama yezitshalo, izilwane zasolwandle zezitshalo, amaqanda ezitshalo, imikhiqizo yobisi yezitshalo, izinongo zezitshalo, njll. Isikhathi sezibalo sedatha sifinyelela Onyakeni odlule ngomhla ka-27 Disemba, 2020.
Lokhu kukhula kokuthengisa okusekelwe kudola kuyahambisana kulo lonke elase-United States, nokukhula okungaphezu kuka-25% kuwo wonke amapheshana okubalwa kwabantu.Izinga lokukhula kwemakethe yokudla okusekelwe ezitshalweni licishe liphindeke kabili izinga lokukhula kwemakethe yokudla yase-US, ekhuphuke ngo-15% ngo-2020 ngenxa yokuvalwa kwezindawo zokudlela ngenxa yobhubhane olusha lomqhele kanye nabathengi abaqoqa ukudla okuningi ngesikhathi. ukuvalwa thaqa kwezwe.
Idatha yokuthengisa yemikhiqizo yezitshalo eyizigidi eziyizinkulungwane ezingu-7 ibonisa ukuthi abathengi njengamanje benza izinguquko "eziyisisekelo".Abathengi abaningi ngokwengeziwe bafaka ukudla okusekelwe ezitshalweni ekudleni kwabo, ikakhulukazi lokho okunambitha okuhle kanye nezici zempilo.umkhiqizo.Ngaso leso sikhathi, isibalo sokukhula esingama-27% sikhombisa ngokwengxenye ukushintsha kokusetshenziswa kokudla emakhaya ngesikhathi salolu bhubhane.Njengoba izitolo ezidayisayo zenza ibhizinisi elilahlekile emakethe yesevisi yokudla, ukukhula kokuthengiswa kwemikhiqizo esekwe ezitshalweni kudlula ngokuphawulekayo ukukhula kwayo yonke imakethe yokudayisa ukudla neziphuzo (+15%).
U-2020 unyaka wempumelelo yokudla okusekelwe ezitshalweni.Ngokuvamile, ukukhula okumangalisayo kokudla okusekelwe ezitshalweni, ikakhulukazi inyama yezitshalo, kudlule okulindeleke emakethe, okuwuphawu olucacile "lokushintsha kokudla" kwabathengi.Ngaphezu kwalokho, izinga lokungena kwasekhaya lemikhiqizo esekelwe ezitshalweni nalo likhula kancane kancane.Ngo-2020, amakhaya angama-57% athenga imikhiqizo yezitshalo, isuka ku-53%.
Onyakeni ophela ngoJanuwari 24, 2021, ukuthengiswa kobisi lwezitshalo zase-US kukhuphuke ngo-21.9% esiteshini sokulinganisa ukuze kufinyelele ku-US$2.542 billion, okubalelwa ku-15% wokuthengiswa kobisi oluwuketshezi.Ngaso leso sikhathi, izinga lokukhula kobisi olusekelwe ezitshalweni liphindwe kabili kunelobisi olujwayelekile, olubalelwa ku-35% wayo yonke imakethe yokudla okusekelwe ezitshalweni.Njengamanje, i-39% yemindeni yaseMelika ithenga ubisi lwezitshalo.
Kufanele ngibalule amandla emakethe "we-oat milk".Ubisi lwe-oat luwumkhiqizo omusha emkhakheni wobisi lwezitshalo e-United States.Cishe kwakungekho irekhodi kudatha eminyakeni embalwa edlule, kodwa izuze impumelelo enkulu eminyakeni yamuva.Ngo-2020, ukuthengiswa kobisi lwe-oat kukhuphuke ngo-219.3% kwaze kwafinyelela ku-US $ 264.1 million, kwadlula ubisi lwesoya kwaba isigaba esi-2 esiphambili sobisi olusekelwe esitshalweni.
Inyama yezitshalo ingumkhiqizo wesibili omkhulu osekelwe ezitshalweni, onenani lamaRandi ayizigidi eziyizinkulungwane eziyi-1.4 ngo-2020, futhi ukuthengiswa kukhuphuke ngo-45% kusuka ku-US$962 wezigidi ngo-2019. Izinga lokukhula kwenyama yezitshalo liphindwe kabili kunenyama yendabuko, ibalwa U-2.7% wokuthengiswa kwenyama epakishiwe.Njengamanje, i-18% yemindeni yaseMelika ithenga inyama yezitshalo, isuka ku-14% ngo-2019.
Esigabeni semikhiqizo yenyama yezitshalo, ukudla kwasolwandle okusekelwe ezitshalweni kudinga ukunakwa.Nakuba isisekelo sesigaba somkhiqizo sisincane, ukuthengiswa kwemikhiqizo yezilwane zasolwandle esekelwe ezitshalweni kulindeleke ukuthi kukhule kakhulu eminyakeni embalwa ezayo, nokukhuphuka ngo-23% ngo-2020, kufinyelele ku-US$12 million.
Ngo-2020, imikhiqizo yeyogathi esekwe ezitshalweni emakethe yase-US izokhula ngo-20.2%, cishe izikhathi eziyi-7 kuneyogathi yendabuko, ukuthengiswa kufinyelela kumadola ayizigidi ezingama-343.Njengengxenye engaphansi yeyogathi, iyogathi esekwe ezitshalweni iyakhula njengamanje, futhi ithandwa kakhulu ezimakethe zaseYurophu nezaseMelika.Iyogathi evutshelwe ezintweni zokusetshenziswa ezitshalweni inezinzuzo zokusebenza zamafutha aphansi kanye namaprotheni aphezulu.Njengesigaba esisha ku-yoghurt, siningi indawo yokuthuthukiswa kwemakethe yesikhathi esizayo.
Emakethe yasekhaya, izinkampani eziningi sezivele zisebenzisa imikhiqizo yeyogathi esekwe ezitshalweni, okuhlanganisa i-Yili, i-Mengniu, i-Sanyuan, ne-Nongfu Spring.Kodwa-ke, mayelana nemvelo yamanje yokuthuthukiswa, iyogathi esekwe ezitshalweni isenezinkinga e-China, njengokuqwashisa kwabathengi kusesesigabeni esilinganiselwe, izintengo zomkhiqizo ziphakeme kancane, nezinkinga zokunambitha.
Ushizi osuselwe ezitshalweni namaqanda ezitshalo yizigaba ezikhula ngokushesha zezingxenye zemakethe ezisekelwe ezitshalweni.Ushizi wemifino ukhule ngo-42%, cishe kabili izinga lokukhula likashizi wendabuko, ngosayizi wemakethe wama-US$270 wezigidi.Amaqanda ezitshalo akhuphuke ngo-168%, cishe izikhathi ezingu-10 zamaqanda endabuko, futhi usayizi wemakethe wafinyelela kuma-dollar ayizigidi ezingu-27.Kusukela ngo-2018, amaqanda asekelwe ezitshalweni akhule ngaphezu kuka-700%, okuyisilinganiso esiphindwe ka-100 izinga lokukhula kwamaqanda endabuko.
Ngaphezu kwalokho, imakethe yebhotela elisekelwe ezitshalweni nayo ikhule ngokushesha, ibalelwa ku-7% wesigaba sebhotela.Izikhilimu zezitshalo zenyuke ngo-32.5%, idatha yokuthengisa ifinyelele ku-394 million US dollars) ibalwa ku-6% wesigaba se-creamer.
Ngokukhula kwemakethe esekwe ezitshalweni, imidondoshiya eminingi embonini yokudla inaka enye imakethe yamaprotheni futhi yenza nemikhiqizo ehlobene.Muva nje, i-Beyond Meat imemezele ukubambisana nezikhohlakali ezimbili zokudla okusheshayo emhlabeni wonke i-McDonald's kanye ne-Yum Group (i-KFC/Taco Bell/Pizza Hut), futhi ngesikhathi esifanayo ifinyelele isivumelwano no-Pepsi sokwenza ukudla okulula neziphuzo eziqukethe amaprotheni ezitshalo.
Kusukela ku-Nestle kuya e-Unilever naseDanone, amabhrendi e-CPG ahamba phambili emhlabeni wonke angena emdlalweni;kusukela eTyson Foods kuya ezinkampanini ezinkulu zenyama e-JBS;kusukela kwaMcDonald's, Burger King, KFC kuya ePizza Hut, Starbucks kanye neDomino's;ezinyangeni eziyi-12 ezedlule, u-Kroger (Kroger) noTesco (Tesco) kanye nabanye abathengisi abahamba phambili benze “ukubheja okukhulu” kwamanye amaprotheni.
Ngokuqondene nokuthi imakethe engase ibe nkulu kangakanani, kunzima ukubikezela, ngoba abashayeli bokuthenga besigaba ngasinye bahlukile.Eminye imikhiqizo inselele kakhulu ngokwezobuchwepheshe kuneminye.Intengo iseyisithiyo.Abathengi basanenkinga yokunambitheka, ukuthungwa kanye nephrotheni Yezilwane ihlolwa kakhulu ngokomsoco.
Muva nje, umbiko okhishwe yi-Boston Consulting Group kanye ne-Blue Horizon Corporation ubikezela ukuthi ngo-2035, amanye amaprotheni asekelwe ezitshalweni, ama-microorganisms kanye nesiko lamaseli azothatha u-11% wemakethe yamaprotheni yomhlaba wonke (amaRandi ayizigidi eziyizinkulungwane ezingu-290).Ngokuzayo, sizoqhubeka nokubona ukwanda kokukhiqizwa kwamaprotheni ezilwane isikhathi esithile, noma ngabe isabelo samanye amaprotheni nawo akhula, ngoba imakethe yamaprotheni iyonke isakhula.
Ngenxa yokukhathazeka kwabathengi ngempilo yomuntu siqu, ukusimama, ukuphepha kokudla, nenhlalakahle yezilwane, isithakazelo sabantu embonini yokudla okusekelwe ezitshalweni siye sakhula, futhi ukuqubuka kobhubhane olusha lwecrown kulethe umfutho owengeziwe ekudayiseni ukudla okusekelwe ezitshalweni.Lezi zici zizoqhubeka nokugqugquzela ukusetshenziswa kokudla okusekelwe ezitshalweni isikhathi eside.
Ngokusho kwedatha ye-Mintel, kusukela ngo-2018 kuya ku-2020, izimangalo ezisekelwe ezitshalweni zokudla neziphuzo ezisanda kwethulwa e-United States zikhuphuke ngo-116%.Ngasikhathi sinye, ama-35% wabathengi baseMelika bayavuma ukuthi ubhubhane lwe-COVID-19/coronavirus lufakazela ukuthi abantu badinga ukunciphisa ukusetshenziswa kwezilwane.Ngaphezu kwalokho, phakathi kokuqanjwa kabusha kwemikhiqizo esekelwe ezitshalweni kanye nokubuyela kancane kancane ezindleleni zokuthenga ezinemikhawulo encane, u-2021 uzohlinzeka abathengisi ngamathuba amaningi okuheha abathengi abaningi futhi banwebe imikhiqizo yabo esekwe esitshalweni.
Isikhathi sokuthumela: Apr-19-2021